# Product Hunt Launch Guide für EmailSorter

## Vorbereitung (2-3 Wochen vor Launch)

### Woche 1: Community Building

**1. Account vorbereiten**
- [ ] Product Hunt Account erstellen/verifizieren
- [ ] Profilbild + Bio optimieren
- [ ] Maker-Profil vervollständigen

**2. Hunter finden**
- [ ] Hunter mit großer Followerschaft identifizieren (10K+ Upvotes)
- [ ] Produkte in ähnlicher Nische finden (Email, Productivity, AI)
- [ ] Top Hunters kontaktieren (siehe Template unten)

**3. Social Media vorbereiten**
- [ ] Twitter/X Account bereit für Launch
- [ ] LinkedIn Post vorbereiten
- [ ] Community-Gruppen identifizieren (Indie Hackers, etc.)

---

### Woche 2: Assets erstellen

**1. Launch-Assets**
- [ ] **Screenshots:** 3-5 hochwertige Produkt-Screenshots
  - Dashboard Overview
  - Before/After E-Mail-Inbox
  - Kategorien-Ansicht
  - Statistiken/Metrics
  
- [ ] **GIFs/Videos:** Kurze Demo (30-60 Sek)
  - Screen Recording der E-Mail-Sortierung
  - Quick Setup Tutorial
  - Before/After Transformation

- [ ] **Thumbnail:** Eye-catching Hauptbild (1200x675px)
  - Zeigt Hauptbenefit (organisierte E-Mails)
  - Brand Colors
  - Clear Value Proposition

**2. Text-Content**
- [ ] **Tagline:** Ein Satz der das Problem löst
  - Beispiele:
    - "AI sorts your emails automatically, saving 2+ hours per week"
    - "Your inbox, finally organized. AI-powered email categorization."
    - "Never miss an important email again. AI auto-sorts your inbox."

- [ ] **Description:** 2-3 Absätze
  ```
  📧 EmailSorter uses AI to automatically categorize your emails 
  while you sleep, saving you 2+ hours per week.
  
  Perfect for:
  • Freelancers juggling multiple clients
  • Entrepreneurs managing business communications
  • Remote workers drowning in email chaos
  
  Features:
  ✓ AI-powered categorization (Important, Invoices, Newsletters, etc.)
  ✓ Gmail & Outlook support
  ✓ Automatic sorting while you sleep
  ✓ Privacy-first (GDPR compliant)
  ✓ 14-day free trial, no credit card required
  
  Try EmailSorter today and reclaim your inbox! 🚀
  ```

- [ ] **Topics/Tags:** 5 relevant topics
  - Email Management
  - Productivity
  - AI Tools
  - SaaS
  - Business Tools

---

### Woche 3: Finale Vorbereitung

**1. Landing Page optimieren**
- [ ] Product Hunt Badge/Banner hinzufügen ("Made the Front Page!")
- [ ] Launch-Day Countdown (optional)
- [ ] Social Proof vorbereiten

**2. Email-Liste vorbereiten**
- [ ] E-Mail an bestehende Nutzer (wenn vorhanden)
- [ ] E-Mail an Newsletter-Subscribers
- [ ] E-Mail an Freunde/Family für Support

**3. Support vorbereiten**
- [ ] FAQ-Artikel vorbereiten
- [ ] Support-Channels ready (Discord, Email, etc.)
- [ ] Onboarding optimieren für neue Nutzer

---

## Launch-Day Strategie

### Tag davor (Launch um 00:01 PST/PDT)

**Am Vortag:**
- [ ] Posting um 00:01 PST veröffentlichen (8:01 Uhr CET / 9:01 Uhr CEST)
- [ ] Twitter Post sofort nach Launch
- [ ] LinkedIn Post veröffentlichen
- [ ] In Community-Gruppen posten (Indie Hackers, etc.)

### Launch-Day Timeline

**00:01 PST (Launch):**
- [ ] Posting auf Product Hunt live
- [ ] Social Media Posts veröffentlichen
- [ ] Freunde/Family benachrichtigen

**08:00 PST (erste 8 Stunden):**
- [ ] Aktive Kommunikation mit Kommentaren
- [ ] Antworte auf alle Fragen
- [ ] Share in Communities

**16:00 PST (Nachmittag):**
- [ ] Update-Post mit Status/Statistiken
- [ ] Weitere Communities ansprechen
- [ ] Dankes-Messages an Unterstützer

**00:00 PST (Ende des Tages):**
- [ ] Finale Updates
- [ ] Dankes-Post für alle Unterstützer
- [ ] Ergebnis teilen

---

## Launch-Day Checkliste

### Pre-Launch (Tag davor)
- [ ] Hunter bestätigt
- [ ] Alle Assets hochgeladen
- [ ] Text-Content finalisiert
- [ ] Social Media Posts vorbereitet
- [ ] Email-Listen bereit
- [ ] Team/Freunde informiert

### Launch-Moment (00:01 PST)
- [ ] Posting veröffentlichen
- [ ] Social Media Posts raus
- [ ] Direkte Nachrichten an Close Circle
- [ ] Post in Indie Hackers / Twitter
- [ ] Email an bestehende Nutzer (wenn vorhanden)

### Während des Tages
- [ ] Alle Kommentare beantworten
- [ ] Upvotes anerkennen (thank you!)
- [ ] Aktive Community-Engagement
- [ ] Updates bei Meilensteinen teilen
- [ ] Probleme schnell lösen (wenn auftreten)

### Nach dem Launch
- [ ] Ergebnis analysieren
- [ ] Top Kommentare beantworten
- [ ] Follow-up Posts in den nächsten Tagen
- [ ] Dankes-Messages an Top Supporters
- [ ] Badge auf Landing Page einbauen

---

## Hunter-Outreach Template

### Template #1: Erste Anfrage

**Betreff:** Would you like to hunt EmailSorter on Product Hunt?

```
Hey [Hunter Name],

I've been following your Product Hunt hunts and love how you support 
AI and productivity tools.

I've built EmailSorter - an AI tool that automatically sorts emails 
into categories (Important, Invoices, Newsletters, etc.), saving 
users 2+ hours per week.

I'm planning to launch on [DATE] and would be honored if you'd 
consider hunting it.

I can provide:
✓ All launch assets (screenshots, GIFs, videos)
✓ Complete product description
✓ Launch strategy & timeline
✓ Your name in the maker list (of course!)

Would you be interested? Happy to answer any questions!

Best,
[Your Name]

P.S.: You can test EmailSorter free for 14 days if you'd like to try it first.
```

---

### Template #2: Follow-Up (nach 5-7 Tagen)

**Betreff:** Quick follow-up: EmailSorter Product Hunt launch

```
Hey [Hunter Name],

Just a quick follow-up to my last message about EmailSorter.

Launch is planned for [DATE]. Still interested in hunting it?

If not, totally fine - just wanted to check in!

Best,
[Your Name]
```

---

## Social Media Posts für Launch-Day

### Twitter/X Post

```
🚀 Just launched EmailSorter on @ProductHunt!

AI sorts your emails automatically, saving 2+ hours per week.

📧 Never miss important emails again
⏰ Auto-sorting while you sleep
🎯 Perfect for freelancers & entrepreneurs

Support us: [Product Hunt Link]

#ProductHunt #EmailProductivity #AITools
```

---

### LinkedIn Post

```
I'm excited to share that EmailSorter is live on Product Hunt today! 🎉

As a freelancer, I was drowning in emails - spending hours sorting 
newsletters from invoices, important messages from spam.

So I built EmailSorter: AI that automatically categorizes your emails 
while you sleep, saving 2+ hours per week.

Perfect for:
✓ Freelancers juggling multiple clients
✓ Entrepreneurs managing business communications  
✓ Anyone who wants their inbox organized

Would love your support: [Product Hunt Link]

If you have any questions or feedback, I'm here to chat!

#ProductHunt #SaaS #EmailProductivity
```

---

### Indie Hackers Post

```
Launched EmailSorter on Product Hunt today! 🚀

TL;DR: AI sorts your emails automatically, saving 2+ hours per week.

Problem: I was spending 2+ hours daily just sorting emails.
Solution: Built an AI that categorizes emails while I sleep.
Result: Reclaimed my inbox, saved 10+ hours per week.

If you'd like to support the launch: [Product Hunt Link]

Happy to answer questions about the build process, AI implementation, 
or anything else!

#ProductHunt #IndieHackers #SaaS
```

---

## Communities zum Teilen

### Am Launch-Tag posten in:

1. **Indie Hackers**
   - [ ] Post in "Ship" Kategorie
   - [ ] Einladung zu Feedback

2. **Twitter/X**
   - [ ] Post mit Product Hunt Link
   - [ ] Hashtags: #ProductHunt #IndieHackers #SaaS

3. **LinkedIn**
   - [ ] Post mit Story + Link
   - [ ] In relevanten Gruppen teilen

4. **Reddit** (vorsichtig, Subreddit-Regeln prüfen!)
   - [ ] r/SideProject (wenn erlaubt)
   - [ ] r/productivity (als hilfreiches Tool, nicht direkt als Promotion)

5. **Discord Communities**
   - [ ] Indie Hackers Discord
   - [ ] Product Hunt Discord
   - [ ] SaaS-Communities

---

## Erfolgs-Metriken

### Ziele für Launch-Day

**Optimistisch:**
- Top 5 Product of the Day
- 500+ Upvotes
- 50+ Kommentare
- Top 20 Product of the Week

**Realistisch:**
- Top 10 Product of the Day
- 200-500 Upvotes
- 20-50 Kommentare
- Top 50 Product of the Week

**Minimum:**
- Top 20 Product of the Day
- 100+ Upvotes
- 10+ Kommentare
- Top 100 Product of the Week

### Nach-Launch Metriken

**Woche 1:**
- Website Traffic Spike
- Signups durch Product Hunt
- Conversion Rate aus PH Traffic
- Press/Coverage (falls vorhanden)

**Woche 2-4:**
- Langfristige Traffic-Steigerung
- SEO-Boost durch Backlinks
- Community-Wachstum
- Paid Conversions

---

## FAQ für Launch-Day

### Häufige Fragen vorbereiten:

**Q: How does it work?**
A: Connect your Gmail or Outlook account. Our AI analyzes your emails 
   and sorts them into categories (Important, Invoices, Newsletters, etc.) 
   automatically. You can customize categories and rules to fit your needs.

**Q: Is it safe? What about privacy?**
A: Yes, we're GDPR compliant and only access emails you explicitly 
   authorize. We never read email content beyond what's needed for 
   categorization. You can revoke access anytime.

**Q: How much does it cost?**
A: 14-day free trial, no credit card required. After that:
   - Basic: €9/month (500 emails/day)
   - Pro: €19/month (Unlimited)
   - Business: €49/month (Teams)

**Q: What email providers are supported?**
A: Currently Gmail and Outlook. More providers coming soon!

**Q: How accurate is the AI?**
A: Our AI has a 95%+ accuracy rate. You can always manually adjust 
   categories and train the AI on your preferences.

---

## Post-Launch Strategie

### Tag nach Launch
- [ ] Dankes-Post an Community
- [ ] Analyse der Metriken
- [ ] Follow-up mit Top Supportern
- [ ] Blog-Post über Launch-Erfahrung

### Woche nach Launch
- [ ] Badge auf Landing Page
- [ ] Testimonials von PH-Nutzern sammeln
- [ ] Press-Kit für weitere Coverage
- [ ] Nächste Schritte planen

### Monat nach Launch
- [ ] Retrospektive: Was hat funktioniert?
- [ ] Was kann besser werden beim nächsten Launch?
- [ ] Feedback in Produktentwicklung integrieren

---

## Produkt-Hunt-Spezifische Tipps

1. **Timing ist alles:** 00:01 PST Launch maximiert Visibility
2. **Engagement zählt:** Kommentare beantworten = mehr Upvotes
3. **Visuelle Assets:** GIFs/Videos performen besser als Screenshots
4. **Storytelling:** Persönliche Story > Feature-Liste
5. **Community:** Ehrliches Engagement > Selbstdarstellung

---

## Notfall-Plan

### Wenn Launch nicht wie geplant läuft:

**Plan B: Re-Launch**
- Warte 6-12 Monate
- Verbessere Produkt basierend auf Feedback
- Baue Community vorher auf
- Versuche es erneut

**Plan C: Soft Launch**
- Launch ohne Hunter
- Selbst posten
- Lerne aus dem Prozess
- Nächstes Mal mit Hunter

---

*Zuletzt aktualisiert: 2026-01-20*
