Email Sorter Beta
Ich habe soweit automatisiert the Emails sortieren aber ich muss noch schauen was es fur bugs es gibt wenn die app online ist deswegen wurde ich mit diesen Commit die website veroffentlichen obwohjl es sein konnte das es noch nicht fertig ist und verkaufs bereit
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marketing/YOUTUBE_STRATEGY.md
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marketing/YOUTUBE_STRATEGY.md
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# YouTube Strategie für EmailSorter
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## Strategische Entscheidung: Shorts vs. Long-Form
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### Option A: YouTube Shorts (Empfohlen für Start)
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**Vorteile:**
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- Schneller Wachstum möglich
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- Weniger Aufwand (Content von TikTok recyclen)
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- Algorithmus begünstigt Shorts
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- Höhere Reichweite bei weniger Followern
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**Nachteile:**
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- Weniger monétarisierbar
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- Kurzlebig (trend-basiert)
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### Option B: Long-Form Content
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**Vorteile:**
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- Bessere Monetarisierung
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- Längerer Engagement
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- Mehr SEO-Potenzial
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- Authority Building
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**Nachteile:**
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- Mehr Aufwand pro Video
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- Längere Zeit bis Erfolg
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- Braucht konsistente Produktion
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**Empfehlung:** Start mit Shorts, baue langfristig Long-Form auf.
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---
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## YouTube Shorts Strategie
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### Content-Ideen (Recycling von TikTok)
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1. **Problem-Lösung Shorts** (15-60 Sek)
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- "POV: Du öffnest dein Postfach..."
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- Zeige Problem → Lösung in kurzer Zeit
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2. **Quick Tips** (30-60 Sek)
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- "How to organize 500+ emails in 30 seconds"
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- Step-by-Step Tutorials
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3. **Transformation Videos** (30-60 Sek)
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- Before/After E-Mail-Inbox
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- Split-Screen Videos
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4. **Behind the Scenes** (15-45 Sek)
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- "I built an app that sorts my emails..."
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- Entwickler-Story
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### Posting-Schedule
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- **Minimum:** 3x pro Woche
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- **Optimal:** 5-7x pro Woche
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- **Beste Zeiten:** 14-16 Uhr, 18-20 Uhr (CET)
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### Hashtags für Shorts
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- #shorts
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- #emailhack
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- #productivity
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- #inboxzero
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- #aitools
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- #techtips
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---
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## Long-Form Content Strategie
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### Video-Formate
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#### 1. Tutorials (5-10 Min)
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**Titel-Ideen:**
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- "How to Organize Your Gmail Inbox in 10 Minutes"
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- "Inbox Zero Method: Complete Guide"
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- "Email Productivity Setup for Freelancers"
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**Struktur:**
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1. Hook (0-30 Sek): Problem zeigen
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2. Intro (30-60 Sek): Was wirst du lernen
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3. Main Content (3-8 Min): Step-by-Step Tutorial
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4. Demo EmailSorter (1-2 Min): Zeige Tool in Aktion
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5. CTA (30 Sek): Free Trial Link
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---
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#### 2. Case Studies (8-12 Min)
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**Titel-Ideen:**
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- "I Automated My Email Sorting for 30 Days - Here's What Happened"
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- "How I Saved 10+ Hours Per Week With Email Automation"
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- "Email Chaos to Email Zen: My Transformation Story"
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**Struktur:**
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1. Problem vorher (1-2 Min)
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2. Lösung finden (2-3 Min)
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3. Implementierung (2-3 Min)
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4. Ergebnisse/Statistiken (2-3 Min)
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5. Lessons Learned (1-2 Min)
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6. CTA (30 Sek)
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---
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#### 3. Product Reviews (5-8 Min)
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**Titel-Ideen:**
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- "EmailSorter Review: Is AI Email Sorting Worth It?"
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- "Testing EmailSorter for 7 Days - Honest Review"
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- "EmailSorter vs. Manual Sorting: The Verdict"
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**Struktur:**
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1. Intro (30 Sek)
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2. Features & Setup (2-3 Min)
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3. Pros & Cons (2-3 Min)
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4. Who is it for? (1 Min)
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5. Final Verdict (30 Sek)
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6. CTA (30 Sek)
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---
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#### 4. Building in Public (10-15 Min)
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**Titel-Ideen:**
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- "Building EmailSorter: From Idea to Launch"
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- "How I Built an AI Email Sorter in 30 Days"
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- "My SaaS Journey: Building EmailSorter"
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**Struktur:**
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1. The Problem (1-2 Min)
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2. The Idea (1-2 Min)
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3. Building Process (5-8 Min)
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4. Challenges & Solutions (2-3 Min)
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5. Launch & Results (1-2 Min)
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6. CTA (30 Sek)
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---
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### Long-Form Posting-Schedule
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- **Minimum:** 1x pro Woche
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- **Optimal:** 2x pro Woche
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- **Beste Zeiten:** Dienstag/Donnerstag, 16-18 Uhr (CET)
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---
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## SEO-Strategie für YouTube
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### Titel-Optimierung
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**Formel:** [Keyword] + [Benefit] + [Time/Number] + [Audience]
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**Beispiele:**
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- "Email Organization: Save 2 Hours Per Week (Freelancer Guide)"
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- "AI Email Sorting: How to Organize 1000+ Emails Automatically"
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- "Inbox Zero in 10 Minutes: Gmail Organization Tutorial"
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### Beschreibung-Template
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```
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🚀 EmailSorter: [Main Benefit]
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[2-3 Sätze über das Problem und die Lösung]
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📋 In diesem Video:
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• [Point 1]
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• [Point 2]
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• [Point 3]
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• [Point 4]
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⏱️ Timestamps:
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0:00 - Intro
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0:30 - [Section 1]
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2:00 - [Section 2]
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4:00 - [Section 3]
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🔗 EmailSorter kostenlos testen:
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[Link zur Landing Page mit UTM: ?utm_source=youtube&utm_medium=video&utm_campaign=[video-title]]
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📧 Features:
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✓ AI-powered email categorization
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✓ Gmail & Outlook support
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✓ Automatic sorting while you sleep
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✓ 14-day free trial
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🔔 Abonniere für mehr Productivity-Tipps!
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#EmailProductivity #InboxZero #AITools #ProductivityTips
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```
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### Thumbnail-Gestaltung
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**Elemente:**
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- Großer, klarer Text (Problem oder Benefit)
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- Before/After Kontrast
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- Gesicht (falls vor der Kamera)
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- Bright, kontrastreiche Farben
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- Brand Colors (EmailSorter)
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**Beispiele:**
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- Split Screen: Chaos (links) vs. Organisiert (rechts)
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- Großer Text: "500 E-Mails sortiert in 30 Sek"
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- Emoji für visuellen Hook: 📧 ⚡
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---
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## Channel-Setup
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### Channel-Name
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- "EmailSorter" oder "EmailSorter Official"
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### Channel-Beschreibung
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```
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EmailSorter helps you organize your inbox automatically with AI.
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📧 Automatically categorize emails
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⏰ Save 2+ hours per week
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🚀 Perfect for freelancers & entrepreneurs
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Try EmailSorter free for 14 days - no credit card required!
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We share:
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• Email productivity tips
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• Inbox organization methods
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• AI tool reviews
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• Building in public (SaaS journey)
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Subscribe for weekly productivity content!
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```
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### Channel-Art/Banner
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- Hero-Image mit Produkt
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- Value Proposition klar sichtbar
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- Link zur Website (in Banner-Link)
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### Playlists
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1. **Getting Started**
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- Setup Tutorials
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- Quick Tips
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- Features Overview
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2. **Tutorials**
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- Gmail Setup
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- Outlook Setup
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- Customization Guides
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3. **Case Studies**
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- User Stories
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- Before/After
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- Results & Metrics
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4. **Building in Public**
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- Development Updates
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- Launch Stories
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- Founder Journey
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---
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## Cross-Promotion Strategie
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### TikTok → YouTube
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- Ende jedes TikTok-Videos: "Full tutorial on YouTube! Link in bio"
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- YouTube-Version ist länger, mehr Details
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### YouTube → Website
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- Beschreibung: Link zur Landing Page
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- Cards/End Screens: CTA zur Website
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- Video-CTA: "14 Tage kostenlos testen - Link in Beschreibung"
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### YouTube → TikTok
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- Shorts-Version von Long-Form Content
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- "Full video on YouTube" im TikTok-Bio
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---
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## Monetarisierung (später)
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### YouTube Monetization
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- 1000 Subscriber + 4000 Watch Hours
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- Affiliate Marketing
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- Sponsorships (später)
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### Website Conversion
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- Video-CTAs zur Landing Page
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- UTM-Tracking für Attribution
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- Conversion-Optimierung
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---
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## Erfolgs-Metriken
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### Shorts Metriken
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- **Views:** Ziel: 1000+ in ersten 48h
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- **Subscribers:** Ziel: 50-100 pro Monat
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- **Click-Through Rate (Bio-Link):** Ziel: 1-2%
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### Long-Form Metriken
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- **Views:** Ziel: 500+ in ersten 7 Tagen
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- **Watch Time:** Ziel: 50%+ Average View Duration
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- **Subscribers:** Ziel: 100-200 pro Monat
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- **Click-Through Rate:** Ziel: 2-5%
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---
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## Content-Kalender (Monat 1)
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### Woche 1: Shorts Focus
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- **Montag:** Problem-Hook Short
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- **Mittwoch:** Tutorial Short
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- **Freitag:** Transformation Short
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### Woche 2: Long-Form Start
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- **Montag:** Tutorial Short
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- **Mittwoch:** Long-Form Tutorial (5-8 Min)
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- **Freitag:** Quick Tip Short
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### Woche 3: Mix
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- **Montag:** Case Study Short
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- **Mittwoch:** Behind the Scenes Short
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- **Freitag:** Long-Form Case Study (8-10 Min)
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### Woche 4: Optimization
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- **Montag:** Best Performing Short (Repost)
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- **Mittwoch:** Product Review (5-8 Min)
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- **Freitag:** Community Q&A Short
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---
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## Equipment-Empfehlungen
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### Minimum Setup (Budget: 0€)
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- Handy-Kamera (Front-Kamera reicht)
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- KOSTNADELOSER Video-Editor (CapCut, DaVinci Resolve)
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- Screen Recording (OBS Studio kostenlos)
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### Professional Setup (Budget: 200-500€)
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- **Kamera:** Logitech C920/C930 (100€)
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- **Mikrofon:** Blue Yeti oder Rode NT-USB (100-150€)
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- **Licht:** Ring Light (50€)
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- **Editor:** DaVinci Resolve (kostenlos) oder Final Cut Pro (300€)
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---
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## Wichtigste Tipps
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1. **Konsistenz > Perfektion:** Regelmäßig posten > perfektes Video
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2. **First 15 Sekunden:** Hook ist entscheidend
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3. **Engagement fördern:** Fragen stellen, Kommentare anregen
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4. **Thumbnail optimieren:** Teste verschiedene Designs
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5. **SEO beachten:** Titel, Beschreibung, Tags optimieren
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---
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*Zuletzt aktualisiert: 2026-01-20*
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