first publish

src/content/en/trainings.ts

@@ -0,0 +1,154 @@
+/**
+ * English copy of /en/services/trainings/. Same shape as src/content/trainings.ts.
+ * The B2B nouns stay concrete – this page has to read like an offer, not a brochure.
+ */
+import { mailto } from "@/lib/site";
+import { assertNoPlaceholders, collectStrings, ph } from "@/lib/legal";
+import type { TrainingsContent } from "@/content/trainings";
+
+export const trainingsEn: TrainingsContent = {
+  meta: {
+    title: "Training & Workshops",
+    description:
+      "B2B sales training and leadership workshops that hold up in the working week, not just in the seminar room. In house, online, in German or English. Anelia Wolf, trainer.",
+  },
+  numeral: "02",
+  masthead: {
+    role: "Keynote Speaker · Trainer · Coach",
+    center: "Training & Workshops",
+    lang: "German & English",
+  },
+  eyebrow: "For companies & teams",
+  h1: { before: "Sales with ", em: "personality", after: "." },
+  subline:
+    "B2B sales training and leadership workshops that hold up in the working week, not just in the seminar room. In house, online, in German or English.",
+  cta: { label: "Request training", href: mailto.training, micro: "No obligation" },
+  facts: [
+    { label: "Format", value: "In house or online" },
+    { label: "Length", value: "1–2 days or a series" },
+    { label: "Language", value: "German / English" },
+    { label: "Group size", value: ph("Platzhalter"), placeholder: true },
+  ],
+  folio: { next: { label: "Three brakes", href: "#ausgangslage" } },
+
+  situations: {
+    id: "ausgangslage",
+    eyebrow: "Starting point",
+    h2: { before: "Three brakes.", em: "", after: "" },
+    rows: [
+      { numeral: "01", text: "New business has stalled – and nobody enjoys calling cold." },
+      { numeral: "02", text: "Existing customers are looked after, but never grown." },
+      { numeral: "03", text: "Leadership and team dynamics slow sales down instead of carrying it." },
+    ],
+  },
+
+  modules: {
+    id: "module",
+    eyebrow: "What you get",
+    h2: { before: "Three modules.", em: "", after: "" },
+    items: [
+      {
+        title: "B2B sales training",
+        goal: "Conversations that end in a decision.",
+        contents: ["Needs analysis", "Objections", "Talking price", "Behaviour types in the customer conversation"],
+        audience: "Field sales, inside sales, key account",
+        meta: "1–2 days in house · DE/EN",
+      },
+      {
+        title: "Growth: new business & key accounts",
+        goal: "Cold outreach that becomes predictable; accounts that grow.",
+        contents: ["An outreach routine", "First contact", "Following up", "Growing the account", "The numbers"],
+        audience: "Sales teams and the people leading them",
+        meta: `Training series ${ph("Platzhalter")} · DE/EN`,
+      },
+      {
+        title: "Leadership & team dynamics",
+        goal: "Leadership that makes sales teams stronger.",
+        contents: ["Behaviour profiles in the team", "Roles", "Feedback", "Conflict", "Setting targets"],
+        audience: "Sales leadership, team leads, management",
+        meta: "One-day workshop · on site · DE/EN",
+      },
+    ],
+  },
+
+  how: {
+    id: "arbeitsweise",
+    eyebrow: "How I work",
+    paragraphs: [
+      "Practice, not slides: I am in B2B field sales myself. Whatever we train, I did the week before.",
+      "Assessment as the foundation: behaviour profiles show how a team ticks – and how it speaks to customers.",
+      "Transfer, not seminar: every training ends with concrete commitments for the next 30 days.",
+    ],
+  },
+
+  goals: {
+    id: "ziele",
+    eyebrow: "Typical goals",
+    rows: [
+      { text: "More qualified first conversations" },
+      { text: "Key accounts grown systematically" },
+      { text: "Clearer leadership inside the sales team" },
+    ],
+  },
+
+  rahmen: {
+    id: "rahmen",
+    eyebrow: "Practicalities",
+    rows: [
+      { label: "Format", value: "In-house workshop 1–2 days / training series / online" },
+      { label: "Language", value: "DE/EN" },
+      { label: "Group size", value: ph("Platzhalter"), placeholder: true },
+      { label: "Preparation", value: "Scoping call, behaviour assessments optional" },
+    ],
+  },
+
+  ablauf: {
+    id: "ablauf",
+    eyebrow: "How it runs",
+    steps: [
+      { numeral: "01", title: "Scoping call", text: "" },
+      { numeral: "02", title: "Concept", text: "" },
+      { numeral: "03", title: "Training", text: "" },
+      { numeral: "04", title: "Follow-up after 30 days", text: "" },
+    ],
+    marginalia: {
+      title: "What you take away",
+      items: [
+        { value: "A concept on one page" },
+        { value: "Commitments for 30 days" },
+        { value: "A follow-up conversation" },
+      ],
+    },
+  },
+
+  faq: {
+    id: "faq",
+    eyebrow: "FAQ",
+    items: [
+      {
+        q: "In house or external?",
+        a: "In house at your company, or online. An external venue is possible on request.",
+      },
+      {
+        q: "How many participants?",
+        a: "We agree the group size in the scoping call – small enough that everyone gets to speak.",
+      },
+      {
+        q: "Also for leaders without a sales role?",
+        a: "Yes. The Leadership & team dynamics module is aimed at sales leadership, team leads and management – a sales role of your own is not a requirement.",
+      },
+      {
+        q: "What does a training day cost?",
+        a: "On request. After the scoping call you get a quote for the format, length and group size.",
+      },
+    ],
+  },
+
+  band: {
+    h2: { before: "Let's talk about your team.", em: "", after: "" },
+    cta: { label: "Request training", href: mailto.training },
+    micro: "No obligation",
+  },
+};
+
+assertNoPlaceholders("src/content/en/trainings.ts", collectStrings(trainingsEn));