Anelia-Wolf/src/content/en/home.ts

/**
 * English copy of the home page. Same shape as src/content/home.ts – the section
 * components take these objects as props, so both languages share one code path.
 *
 * Tone: the German version says „du“. English keeps that directness with a plain
 * „you“ – warm, never chummy. Brand terms stay as Anelia uses them herself on her
 * English herCAREER profile: „WOLF Principle“, „Courage to Succeed!“.
 */
import { site } from "@/lib/site";
import { routesByLang } from "@/lib/i18n";
import { assertNoPlaceholders, collectStrings, ph } from "@/lib/legal";
import type { HomeContent } from "@/content/home";

const r = routesByLang.en;

export const homeEn: HomeContent = {
  hero: {
    id: "hero",
    masthead: {
      role: "Keynote Speaker · Trainer · Coach",
      center: "Sales Mentoring & Potential Development",
      lang: "German & English",
    },
    h1: { before: "Who you are decides how you ", em: "land", after: "." },
    subline:
      "Welcome. Whether as a speaker at your company event, in one-to-one coaching or as a trainer for your team – I am glad to hear what you need.",
    cta: {
      label: "Request an intro call",
      href: r.kontakt,
      suffix: "( 30 min · free )",
    },
    folio: { current: "01", total: "06", next: { label: "Positioning", href: "#positionierung" } },
    alt: "Anelia Wolf, keynote speaker, trainer and coach",
    caption: `Anelia Wolf · Photo: ${ph("Name der Fotografin")}`,
  },

  /* ---------- 01 Positioning (ivory) ---------- */
  positioning: {
    id: "positionierung",
    numeral: "01",
    eyebrow: "Positioning",
    h2: { before: "Three questions. One principle.", em: "", after: "" },
    paragraph:
      "I ask these three questions of everyone I work with – in coaching, in training, before every keynote. The answers are the beginning. After that it is about presence: speaking with authority, standing for something clear, selling more because of it.",
    rows: [
      { numeral: "01", question: "Who are you?", answer: "Personality & behaviour assessment" },
      { numeral: "02", question: "Where do you stand?", answer: "Positioning in coaching" },
      { numeral: "03", question: "Where are you going?", answer: "Put to work in training, coaching or a keynote" },
    ],
    folio: { current: "02", total: "06" },
  },

  /* ---------- 02 Services (ivory) ---------- */
  services: {
    id: "leistungen",
    numeral: "02",
    eyebrow: "Services",
    h2: { before: "Coaching. Training. Stage.", em: "", after: "" },
    rows: [
      {
        numeral: "01",
        title: "Coaching & Assessments",
        oneLiner: "Who you are – and who you could be.",
        keywords: ["Personality & behaviour assessment", "One-to-one coaching", "Positioning & career change"],
        link: { label: "See coaching", href: r.coaching },
      },
      {
        numeral: "02",
        title: "Training & Workshops",
        oneLiner: "Sales with personality – for teams and their leaders.",
        keywords: ["B2B sales training", "New and existing customers", "Leadership & team dynamics"],
        link: { label: "See training", href: r.trainings },
      },
      {
        numeral: "03",
        title: "Keynotes & Speaking",
        oneLiner: "Courage to succeed. The WOLF Principle on stage.",
        keywords: ["Company events & conferences", "20–60 minutes", "German & English"],
        link: { label: "See keynotes", href: r.keynotes },
      },
    ],
    folio: { current: "03", total: "06" },
  },

  /* ---------- 03 The WOLF Principle (ink, the single pin) ---------- */
  principle: {
    id: "prinzip",
    numeral: "03",
    eyebrow: "The WOLF Principle",
    opLabels: { "+": "plus ", "=": "equals " },
    lines: [
      { text: "Strong personality" },
      { op: "+", text: "Assured presence" },
      { op: "=", text: "Maximum ", em: "success", goldEm: true },
    ],
    link: { label: "The WOLF Principle on stage", href: r.keynotes },
    folio: { current: "04", total: "06" },
  },

  /* ---------- 04 About Anelia (ivory) ---------- */
  about: {
    id: "ueber",
    numeral: "04",
    eyebrow: "About Anelia",
    h2: { before: "I am out selling myself. Every week.", em: "", after: "" },
    paragraphs: [
      "My father was a trader. I saw early on how a conversation changes a decision – and that people buy from people. Later came training as a dental technician, running a department, then sales and store management in the premium segment.",
      "Today I work in B2B field sales: cold calling, new business, key accounts. Alongside that I work with people and teams as a coach, trainer and keynote speaker – in German and English. What I pass on, I did myself the week before.",
    ],
    twins: "And at home two sixteen-year-old twins put my negotiating to the test daily.",
    werdegang: [
      { keyword: "Roots", text: "Sales conversations in my father's business" },
      { keyword: "Precision", text: "Dental technician, department manager" },
      { keyword: "Premium", text: "Sales & store management in the premium segment" },
      { keyword: "B2B", text: "Field sales: cold calling, new business, key accounts" },
      { keyword: "Stage", text: "Keynote speaker, trainer & coach · herCAREER Expo 2026" },
    ],
    caption: `Anelia Wolf · Photo: ${ph("Name der Fotografin")}`,
    alt: "Anelia Wolf, portrait",
    marginalia: [
      { value: "Trainer for personality, presence & sales" },
      { value: "LinkedIn", href: site.linkedin, external: true },
      { value: "German · English" },
    ],
    certificate: {
      title: "Greator Speaker",
      description: "Certified graduate of the Greator Speaker programme",
      date: "May 2026",
      cta: "View certificate",
      eyebrow: "Certificate",
      dialogMeta: "Greator TheKey · issued 16 May 2026",
      imageAlt:
        "Certificate: Anelia Wolf has successfully completed the certified Greator Speaker programme.",
      pdfLabel: "Open PDF",
      close: "Close",
    },
    folio: { current: "05", total: "06" },
  },

  /* ---------- 05 Who I work with + dates (ivory, dates on bone) ---------- */
  audience: {
    id: "fuer-wen",
    numeral: "05",
    eyebrow: "Who for",
    h2: { before: "Who I work with.", em: "", after: "" },
    columns: [
      {
        label: "Companies",
        title: "Sales teams & their leaders",
        lines: [
          "New business that becomes predictable",
          "Existing customers that grow instead of drifting away",
          "Leadership and team dynamics in sales",
        ],
        link: { label: "See training", href: r.trainings },
      },
      {
        label: "Individuals",
        title: "Specialists, leaders, women changing direction",
        lines: [
          "Speak with authority and convince",
          "Know what you stand for – and say it",
          "Change direction without bending yourself out of shape",
        ],
        link: { label: "See coaching", href: r.coaching },
      },
      {
        label: "Event hosts",
        title: "Company events, conferences, career formats",
        lines: [
          "A keynote on the WOLF Principle, 20 to 60 minutes",
          "German or English, live or online",
          "An impulse that stays with the room",
        ],
        link: { label: "See keynotes", href: r.keynotes },
      },
    ],
    termine: {
      id: "termine",
      heading: "Dates",
      rows: [
        {
          date: "23 Oct 2026 · 10:30",
          format: "Keynote",
          title: "The WOLF Principle – Courage to Succeed!",
          venue: "herCAREER Expo, MOC Munich, Auditorium 2",
          href: site.hercareer,
        },
        {
          date: "22–23 Oct 2026",
          format: "Exhibitor",
          title: "Trainer for personality, presence & sales",
          venue: "herCAREER Expo, Hall 3, Stand P.10.2",
          href: site.hercareer,
        },
      ],
    },
    folio: { current: "06", total: "06" },
  },

  termine: {
    id: "termine",
    heading: "Dates",
    rows: [
      {
        date: "23 Oct 2026 · 10:30",
        format: "Keynote",
        title: "The WOLF Principle – Courage to Succeed!",
        venue: "herCAREER Expo, MOC Munich, Auditorium 2",
        href: site.hercareer,
      },
      {
        date: "22–23 Oct 2026",
        format: "Exhibitor",
        title: "Trainer for personality, presence & sales",
        venue: "herCAREER Expo, Hall 3, Stand P.10.2",
        href: site.hercareer,
      },
    ],
  },

  /* ---------- 06 Contact (ink) + colophon ---------- */
  contact: {
    id: "kontakt",
    numeral: "06",
    eyebrow: "Contact",
    h2: { before: "Let's ", em: "talk", after: "." },
    form: {
      fields: {
        name: "Name",
        email: "Email",
        company: "Company",
        message: "Your message",
      },
      submit: "Send enquiry",
      subject: "Enquiry via anelia-wolf.com",
      note: "Your message goes straight to my inbox. No form service, nothing passed to third parties.",
      submitBusy: "Sending …",
      sending: "Sending your message …",
      sent: "Thank you – your message has arrived. I will come back to you shortly.",
      error: "That did not work just now. Please send it to me by email instead:",
      errorLink: "Open email",
      privacy: "Privacy",
    },
    links: {
      write: { label: "Write to me", value: site.email, href: `mailto:${site.email}` },
      call: { label: "Call", value: site.phoneDisplay, href: site.phoneHref },
      connect: { label: "Connect", value: "LinkedIn", href: site.linkedin, external: true },
    },
    signoff: "Unlock Your Potential — Next Level",
    colophon: { name: "ANELIA WOLF", sub: "SALES MENTORING & POTENTIAL DEVELOPMENT" },
  },
};

assertNoPlaceholders("src/content/en/home.ts", collectStrings(homeEn));