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src/content/en/home.ts
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239
src/content/en/home.ts
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/**
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* English copy of the home page. Same shape as src/content/home.ts – the section
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* components take these objects as props, so both languages share one code path.
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*
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* Tone: the German version says „du“. English keeps that directness with a plain
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* „you“ – warm, never chummy. Brand terms stay as Anelia uses them herself on her
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* English herCAREER profile: „WOLF Principle“, „Courage to Succeed!“.
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*/
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import { site } from "@/lib/site";
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import { routesByLang } from "@/lib/i18n";
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import { assertNoPlaceholders, collectStrings, ph } from "@/lib/legal";
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import type { HomeContent } from "@/content/home";
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const r = routesByLang.en;
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export const homeEn: HomeContent = {
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hero: {
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id: "hero",
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masthead: {
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role: "Keynote Speaker · Trainer · Coach",
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center: "Sales Mentoring & Potential Development",
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lang: "German & English",
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},
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h1: { before: "Who you are decides how you ", em: "land", after: "." },
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subline:
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"Welcome. Whether as a speaker at your company event, in one-to-one coaching or as a trainer for your team – I am glad to hear what you need.",
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cta: {
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label: "Request an intro call",
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href: r.kontakt,
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suffix: "( 30 min · free )",
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},
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folio: { current: "01", total: "06", next: { label: "Positioning", href: "#positionierung" } },
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alt: "Anelia Wolf, keynote speaker, trainer and coach",
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caption: `Anelia Wolf · Photo: ${ph("Name der Fotografin")}`,
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},
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/* ---------- 01 Positioning (ivory) ---------- */
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positioning: {
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id: "positionierung",
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numeral: "01",
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eyebrow: "Positioning",
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h2: { before: "Three questions. One principle.", em: "", after: "" },
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paragraph:
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"I ask these three questions of everyone I work with – in coaching, in training, before every keynote. The answers are the beginning. After that it is about presence: speaking with authority, standing for something clear, selling more because of it.",
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rows: [
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{ numeral: "01", question: "Who are you?", answer: "Personality & behaviour assessment" },
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{ numeral: "02", question: "Where do you stand?", answer: "Positioning in coaching" },
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{ numeral: "03", question: "Where are you going?", answer: "Put to work in training, coaching or a keynote" },
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],
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folio: { current: "02", total: "06" },
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},
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/* ---------- 02 Services (ivory) ---------- */
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services: {
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id: "leistungen",
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numeral: "02",
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eyebrow: "Services",
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h2: { before: "Coaching. Training. Stage.", em: "", after: "" },
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rows: [
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{
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numeral: "01",
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title: "Coaching & Assessments",
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oneLiner: "Who you are – and who you could be.",
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keywords: ["Personality & behaviour assessment", "One-to-one coaching", "Positioning & career change"],
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link: { label: "See coaching", href: r.coaching },
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},
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{
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numeral: "02",
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title: "Training & Workshops",
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oneLiner: "Sales with personality – for teams and their leaders.",
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keywords: ["B2B sales training", "New and existing customers", "Leadership & team dynamics"],
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link: { label: "See training", href: r.trainings },
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},
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{
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numeral: "03",
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title: "Keynotes & Speaking",
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oneLiner: "Courage to succeed. The WOLF Principle on stage.",
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keywords: ["Company events & conferences", "20–60 minutes", "German & English"],
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link: { label: "See keynotes", href: r.keynotes },
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},
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],
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folio: { current: "03", total: "06" },
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},
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/* ---------- 03 The WOLF Principle (ink, the single pin) ---------- */
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principle: {
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id: "prinzip",
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numeral: "03",
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eyebrow: "The WOLF Principle",
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opLabels: { "+": "plus ", "=": "equals " },
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lines: [
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{ text: "Strong personality" },
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{ op: "+", text: "Assured presence" },
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{ op: "=", text: "Maximum ", em: "success", goldEm: true },
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],
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link: { label: "The WOLF Principle on stage", href: r.keynotes },
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folio: { current: "04", total: "06" },
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},
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/* ---------- 04 About Anelia (ivory) ---------- */
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about: {
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id: "ueber",
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numeral: "04",
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eyebrow: "About Anelia",
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h2: { before: "I am out selling myself. Every week.", em: "", after: "" },
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paragraphs: [
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"My father was a trader. I saw early on how a conversation changes a decision – and that people buy from people. Later came training as a dental technician, running a department, then sales and store management in the premium segment.",
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"Today I work in B2B field sales: cold calling, new business, key accounts. Alongside that I work with people and teams as a coach, trainer and keynote speaker – in German and English. What I pass on, I did myself the week before.",
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],
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twins: "And at home two sixteen-year-old twins put my negotiating to the test daily.",
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werdegang: [
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{ keyword: "Roots", text: "Sales conversations in my father's business" },
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{ keyword: "Precision", text: "Dental technician, department manager" },
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{ keyword: "Premium", text: "Sales & store management in the premium segment" },
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{ keyword: "B2B", text: "Field sales: cold calling, new business, key accounts" },
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{ keyword: "Stage", text: "Keynote speaker, trainer & coach · herCAREER Expo 2026" },
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],
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caption: `Anelia Wolf · Photo: ${ph("Name der Fotografin")}`,
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alt: "Anelia Wolf, portrait",
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marginalia: [
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{ value: "Trainer for personality, presence & sales" },
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{ value: "LinkedIn", href: site.linkedin, external: true },
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{ value: "German · English" },
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],
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folio: { current: "05", total: "06" },
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},
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/* ---------- 05 Who I work with + dates (ivory, dates on bone) ---------- */
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audience: {
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id: "fuer-wen",
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numeral: "05",
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eyebrow: "Who for",
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h2: { before: "Who I work with.", em: "", after: "" },
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columns: [
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{
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label: "Companies",
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title: "Sales teams & their leaders",
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lines: [
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"New business that becomes predictable",
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"Existing customers that grow instead of drifting away",
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"Leadership and team dynamics in sales",
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],
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link: { label: "See training", href: r.trainings },
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},
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{
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label: "Individuals",
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title: "Specialists, leaders, women changing direction",
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lines: [
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"Speak with authority and convince",
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"Know what you stand for – and say it",
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"Change direction without bending yourself out of shape",
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],
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link: { label: "See coaching", href: r.coaching },
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},
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{
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label: "Event hosts",
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title: "Company events, conferences, career formats",
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lines: [
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"A keynote on the WOLF Principle, 20 to 60 minutes",
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"German or English, live or online",
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"An impulse that stays with the room",
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],
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link: { label: "See keynotes", href: r.keynotes },
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},
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],
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termine: {
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id: "termine",
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heading: "Dates",
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rows: [
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{
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date: "23 Oct 2026 · 10:30",
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format: "Keynote",
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title: "The WOLF Principle – Courage to Succeed!",
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venue: "herCAREER Expo, MOC Munich, Auditorium 2",
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href: site.hercareer,
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},
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{
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date: "22–23 Oct 2026",
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format: "Exhibitor",
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title: "Trainer for personality, presence & sales",
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venue: "herCAREER Expo, Hall 3, Stand P.10.2",
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href: site.hercareer,
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},
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],
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},
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folio: { current: "06", total: "06" },
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},
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termine: {
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id: "termine",
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heading: "Dates",
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rows: [
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{
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date: "23 Oct 2026 · 10:30",
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format: "Keynote",
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title: "The WOLF Principle – Courage to Succeed!",
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venue: "herCAREER Expo, MOC Munich, Auditorium 2",
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href: site.hercareer,
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},
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{
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date: "22–23 Oct 2026",
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format: "Exhibitor",
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title: "Trainer for personality, presence & sales",
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venue: "herCAREER Expo, Hall 3, Stand P.10.2",
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href: site.hercareer,
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},
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],
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},
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/* ---------- 06 Contact (ink) + colophon ---------- */
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contact: {
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id: "kontakt",
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numeral: "06",
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eyebrow: "Contact",
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h2: { before: "Let's ", em: "talk", after: "." },
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form: {
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fields: {
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name: "Name",
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email: "Email",
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company: "Company",
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message: "Your message",
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},
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submit: "Send enquiry",
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subject: "Enquiry via anelia-wolf.com",
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note: "Sending opens your own email programme with the message ready to go. No data is passed to third parties.",
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opened: "Your email programme should have opened. If it did not, write to me directly at the address on the right.",
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privacy: "Privacy",
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},
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links: {
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write: { label: "Write to me", value: site.email, href: `mailto:${site.email}` },
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call: { label: "Call", value: site.phoneDisplay, href: site.phoneHref },
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connect: { label: "Connect", value: "LinkedIn", href: site.linkedin, external: true },
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},
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signoff: "Unlock Your Potential — Next Level",
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colophon: { name: "ANELIA WOLF", sub: "SALES MENTORING & POTENTIAL DEVELOPMENT" },
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},
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};
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assertNoPlaceholders("src/content/en/home.ts", collectStrings(homeEn));
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