Email Sorter Beta
Ich habe soweit automatisiert the Emails sortieren aber ich muss noch schauen was es fur bugs es gibt wenn die app online ist deswegen wurde ich mit diesen Commit die website veroffentlichen obwohjl es sein konnte das es noch nicht fertig ist und verkaufs bereit
This commit is contained in:
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marketing/INFLUENCER_OUTREACH_TEMPLATES.md
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marketing/INFLUENCER_OUTREACH_TEMPLATES.md
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# Influencer Outreach Templates für EmailSorter
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## Outreach-Strategie Übersicht
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### Zielgruppen für Influencer
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1. **Productivity-Influencer** (10K-100K Follower)
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- Tech-Tipps & Life Hacks
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- Selbstständige/Freelancer
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- Remote Work Content
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2. **Freelancer-Influencer** (5K-50K Follower)
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- Business-Tipps
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- Work-Life-Balance
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- Productivity-Tools
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3. **Startup-Influencer** (10K-100K Follower)
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- Entrepreneurship Content
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- SaaS-Tools
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- Business Growth
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4. **Tech-Influencer** (20K-200K Follower)
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- App-Reviews
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- AI-Tools
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- Digital Solutions
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---
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## Outreach Template #1: Personal & Warm (Empfohlen)
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**Betreff:** Können wir zusammenarbeiten? [Name] + EmailSorter
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```
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Hey [Name],
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ich verfolge deinen Content schon länger - besonders dein Video über [spezifisches Video/Thema] hat mir richtig geholfen. 💯
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Ich habe EmailSorter gebaut, einen AI E-Mail-Sortierer, der genau das Problem löst, das du in deinem letzten Video angesprochen hast: [spezifisches Problem erwähnen].
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Die Idee:
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• KI sortiert E-Mails automatisch in Kategorien
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• Spart 2+ Stunden pro Woche
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• Perfekt für Freelancer & Unternehmer
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Ich würde es super finden, wenn du es mal testen könntest. Falls es dir gefällt, könnten wir über eine Kooperation sprechen:
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Option 1: Affiliate-Partnership (20-30% Provision pro Sale)
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Option 2: Sponsored Post (Einmalzahlung)
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Option 3: Kostenloser Zugang gegen ehrliche Review/Erwähnung
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Was denkst du? Ich schicke dir gerne einen kostenlosen Zugang zum Testen.
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Grüße,
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[Dein Name]
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P.S.: Falls du nicht interessiert bist, ist das total okay - ich mag deinen Content trotzdem weiterhin! 😊
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```
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---
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## Outreach Template #2: Kürzer & Direkter
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**Betreff:** Kooperation: EmailSorter + [Kanal-Name]
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```
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Hi [Name],
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kurz und knapp: Ich habe EmailSorter gebaut - ein AI-Tool, das E-Mails automatisch sortiert.
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Ich dachte, es könnte zu deiner Audience passen, weil du Content über [Thema] machst.
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Möchtest du es kostenlos testen? Falls ja, können wir über eine Kooperation sprechen.
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Kurzfassung:
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✓ AI sortiert E-Mails automatisch
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✓ Spart Zeit (2+ Std/Woche)
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✓ 14 Tage kostenloser Trial
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Sag einfach Bescheid, wenn Interesse besteht!
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Grüße,
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[Dein Name]
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```
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---
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## Outreach Template #3: Value-First (Keine Verkaufsaussage)
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**Betreff:** Kostenloses Tool für deine Community
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```
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Hey [Name],
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ich bin ein großer Fan deines Contents und wollte dir etwas zeigen, das deiner Community helfen könnte.
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Ich habe EmailSorter entwickelt - ein Tool, das E-Mails automatisch mit KI sortiert. Viele Freelancer/Unternehmer (wie deine Audience) haben das Problem mit unorganisierten E-Mails.
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Ich dachte, es könnte für dich und deine Follower interessant sein. Falls ja, kannst du es gerne kostenlos nutzen - keine Verpflichtungen!
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Falls du darüber berichten möchtest, wäre das natürlich super, aber kein Muss.
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Interesse? Dann melde dich einfach!
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Grüße,
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[Dein Name]
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```
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---
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## Follow-Up Template (nach 5-7 Tagen)
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**Betreff:** Quick Follow-Up: EmailSorter
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```
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Hey [Name],
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nur ein kurzes Follow-Up zu meiner letzten Nachricht - ich weiß, dass dein Postfach voll sein kann! 😅
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Falls du EmailSorter mal testen möchtest, sag einfach Bescheid. Falls nicht, auch völlig in Ordnung.
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Grüße,
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[Dein Name]
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```
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---
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## Influencer-Liste Template (für interne Organisation)
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### Liste erstellen mit:
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1. **Influencer Name:** @username
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2. **Plattform:** TikTok/YouTube/Instagram
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3. **Follower:** ~XX.XXX
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4. **Niche:** Productivity/Freelancer/Startup
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5. **Engagement Rate:** ~X% (basierend auf letzten 10 Posts)
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6. **Kontakt:** Email/DM
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7. **Outreach Status:** Not Contacted / Contacted / Responded / In Discussion / Partnered / Declined
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8. **Notes:** Besondere Infos, warum er/sie passt
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---
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## Kooperations-Modelle (ausführlich)
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### Modell 1: Affiliate-Partnership
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**Für dich:** 20-30% Provision pro verkauftem Abo
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**Für Influencer:** Passives Einkommen, kein Risiko
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**Vorteil:** Win-Win, langfristige Partnerschaft möglich
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**Vorlage für Affiliate-Agreement:**
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```
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EmailSorter Affiliate-Partnership
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• Provision: 25% pro Sale (Monats- oder Jahresabo)
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• Tracking: Einzigartiger Affiliate-Link
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• Auszahlung: Monatlich, bei 50€+ Guthaben
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• Materialien: Banner, Video-Assets, Promo-Codes
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• Term: Keine Bindung, jederzeit kündbar
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```
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---
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### Modell 2: Sponsored Post (Einmalzahlung)
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**Für dich:** Einmalige Erwähnung/Review
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**Für Influencer:** Festes Honorar (50-500€ je nach Reichweite)
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**Vorteil:** Klare Vereinbarung, einmalig
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**Preis-Leitfaden:**
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- 5K-10K Follower: 50-100€
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- 10K-50K Follower: 100-250€
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- 50K-100K Follower: 250-500€
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- 100K+ Follower: 500€+ (individuell verhandeln)
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---
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### Modell 3: Product for Post (Kostenloser Zugang)
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**Für dich:** Kostenloser Zugang (normal 9-19€/Monat)
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**Für Influencer:** Ehrliche Review/Erwähnung
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**Vorteil:** Niedriges Budget, authentisch
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**Erwartungen klar kommunizieren:**
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- "Keine Verpflichtung, aber ehrliche Meinung wäre super"
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- "Wenn es dir nicht gefällt, sag es auch"
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- "Falls du es magst, wäre eine kurze Erwähnung toll"
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---
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### Modell 4: Ambassador-Programm (Langfristig)
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**Für dich:** Monatliche Vergütung + Provision
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**Für Influencer:** Regelmäßige Erwähnungen, exklusiver Zugang
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**Vorteil:** Langfristige Partnerschaft, höhere Conversion
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**Beispiel:**
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```
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EmailSorter Ambassador
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• Monatliches Honorar: 200€
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• Plus 20% Provision pro Sale durch deinen Code
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• Regelmäßige Content-Collabs (2-4x/Monat)
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• Exklusiver Zugang zu neuen Features
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• Term: 3-6 Monate (verlängerbar)
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```
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---
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## Outreach-Checkliste
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### Vor dem Kontakt:
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- [ ] Influencer-Profile durchgeschaut (letzte 10 Posts)
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- [ ] Engagement Rate geprüft (echte Follower?)
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- [ ] Kontakt-E-Mail/DM-Adresse gefunden
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- [ ] Personalisierung vorbereitet (spezifisches Video/Thema erwähnen)
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- [ ] Eigenes Profil professionell (falls er/sie zurückcheckt)
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### Bei Kontakt:
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- [ ] Persönliche Nachricht (kein Spam-Template)
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- [ ] Wert anbieten (kostenloser Zugang)
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- [ ] Flexible Kooperations-Modelle
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- [ ] Keine Druckausübung
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- [ ] Freundlich & respektvoll
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### Nach Kontakt:
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- [ ] Follow-Up nach 5-7 Tagen (falls keine Antwort)
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- [ ] Geduldig sein (Influencer sind beschäftigt)
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- [ ] Bei Absage höflich bleiben (vielleicht später)
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- [ ] Bei Interesse schnell reagieren
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---
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## Tracking & Organisation
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### Excel/Google Sheets Vorlage:
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| Name | Platform | Follower | Niche | Status | Contact Date | Response | Notes |
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|------|----------|----------|-------|--------|--------------|----------|-------|
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| @username1 | TikTok | 25K | Productivity | Contacted | 2026-01-20 | - | - |
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| @username2 | YouTube | 45K | Freelancer | Partnered | 2026-01-18 | Yes | 20% affiliate |
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### UTM-Parameter für Tracking:
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Für jeden Influencer einen eigenen UTM:
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```
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https://deine-domain.de/register?utm_source=influencer&utm_medium=tiktok&utm_campaign=@username&utm_content=promo-code-XYZ
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```
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---
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## Erfolgsmetriken
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### KPIs für Influencer-Kooperationen:
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- **Reach:** Wie viele Leute haben den Content gesehen?
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- **Click-Through Rate:** Wie viele haben auf den Link geklickt?
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- **Conversion Rate:** Wie viele haben sich registriert?
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- **ROI:** Revenue durch Influencer vs. Kosten (Honorar/Provision)
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### Beispiel-Berechnung:
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```
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Influencer mit 50K Follower
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Post-Reach: 30.000 (60% von Followern)
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CTR: 2% = 600 Clicks
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Conversion: 5% = 30 Signups
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Free-to-Paid: 10% = 3 Paid Users
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MRR: 3 × 9€ = 27€/Monat
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Kosten:
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- Sponsored Post: 250€ (einmalig)
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- Oder Affiliate: 0€ vorab, ~7€/Monat Provision
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ROI nach 1 Jahr:
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27€ × 12 = 324€ Revenue
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- 250€ Kosten = 74€ Profit
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Oder bei Affiliate: 324€ Revenue, ~81€ Provision = 243€ Profit
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```
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---
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## Red Flags (Influencer meiden)
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❌ **Fake Follower:** Engagement Rate < 1%
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❌ **Nicht passende Nische:** Komplett andere Zielgruppe
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❌ **Zu teuer:** Forderung > 1000€ bei < 100K Follower
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❌ **Unprofessionell:** Schlechte Kommunikation, unzuverlässig
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❌ **Negative Reviews:** Bekannt für schlechte Kooperationen
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---
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*Zuletzt aktualisiert: 2026-01-20*
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marketing/LOGO_ANLEITUNG.md
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marketing/LOGO_ANLEITUNG.md
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# Logo-Anleitung für TikTok
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## Verfügbare Logos
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Ich habe 3 verschiedene Logo-Varianten für dich erstellt:
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### 1. `logo-emailsorter-icon-only.svg` ⭐ **EMPFOHLEN für TikTok**
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- **Nur Icon** (kein Text)
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- Perfekt für Profilbilder (quadratisch, 1:1)
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- Modern und clean
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- Grüner Hintergrund mit weißem E-Mail-Icon
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### 2. `logo-emailsorter-simple.svg`
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- Icon + Text "EmailSorter"
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- Gut für Header-Bilder oder größere Formate
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- Grüner Gradient-Hintergrund
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### 3. `logo-emailsorter.svg`
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- Detailliertes Design mit mehr Elementen
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- Gut für größere Formate
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---
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## Verwendung für TikTok
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### Profilbild (empfohlen: `logo-emailsorter-icon-only.svg`)
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1. **SVG zu PNG konvertieren:**
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- Öffne die SVG-Datei in einem Browser (Chrome, Edge, Firefox)
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- Rechtsklick → "Bild speichern unter" → Als PNG speichern
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- Oder nutze einen Online-Konverter: https://cloudconvert.com/svg-to-png
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2. **Größe für TikTok:**
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- TikTok Profilbild: **400x400px** (Minimum)
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- Optimal: **512x512px** oder **1024x1024px**
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- Format: PNG oder JPG
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3. **Upload:**
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- TikTok App öffnen
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- Profil → Bearbeiten → Profilbild ändern
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- PNG-Datei hochladen
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---
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## Alternative: Logo online erstellen
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Falls du ein anderes Design möchtest, kannst du auch kostenlose Tools nutzen:
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### Kostenlose Logo-Ersteller:
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- **Canva** (https://canva.com) - Viele Templates, einfach zu bedienen
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- **LogoMaker** (https://logomaker.com) - KI-generierte Logos
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- **Hatchful** (https://hatchful.shopify.com) - Shopify's kostenloser Logo-Maker
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### Design-Tipps für TikTok:
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- **Einfach halten** - Weniger ist mehr
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- **Hoher Kontrast** - Gut sichtbar auch als kleines Profilbild
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- **Quadratisch** - 1:1 Format (512x512px optimal)
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- **Grüne Farben** - Passt zu deiner Marke (EmailSorter)
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---
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## Farben für dein Logo
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Basierend auf deinem Projekt:
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- **Primär:** `#22c55e` (Grün)
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- **Sekundär:** `#16a34a` (Dunkleres Grün)
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- **Akzent:** `#10b981` (Emerald)
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- **Hintergrund:** Weiß oder grüner Gradient
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||||
---
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## Schnellstart
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1. Öffne `logo-emailsorter-icon-only.svg` im Browser
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2. Rechtsklick → "Bild speichern unter" → Als PNG speichern
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3. Falls nötig, Größe anpassen (512x512px)
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4. In TikTok hochladen
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**Fertig!** 🎉
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||||
---
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## Weitere Optionen
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||||
Falls du das Logo anpassen möchtest:
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- SVG-Dateien können mit jedem Text-Editor bearbeitet werden
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- Oder nutze kostenlose Tools wie Inkscape (https://inkscape.org)
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||||
- Ich kann auch Anpassungen vornehmen (andere Farben, Text, etc.)
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||||
428
marketing/PRODUCT_HUNT_LAUNCH_GUIDE.md
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marketing/PRODUCT_HUNT_LAUNCH_GUIDE.md
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# Product Hunt Launch Guide für EmailSorter
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||||
## Vorbereitung (2-3 Wochen vor Launch)
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||||
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||||
### Woche 1: Community Building
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||||
|
||||
**1. Account vorbereiten**
|
||||
- [ ] Product Hunt Account erstellen/verifizieren
|
||||
- [ ] Profilbild + Bio optimieren
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||||
- [ ] Maker-Profil vervollständigen
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||||
|
||||
**2. Hunter finden**
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||||
- [ ] Hunter mit großer Followerschaft identifizieren (10K+ Upvotes)
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||||
- [ ] Produkte in ähnlicher Nische finden (Email, Productivity, AI)
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||||
- [ ] Top Hunters kontaktieren (siehe Template unten)
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||||
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||||
**3. Social Media vorbereiten**
|
||||
- [ ] Twitter/X Account bereit für Launch
|
||||
- [ ] LinkedIn Post vorbereiten
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||||
- [ ] Community-Gruppen identifizieren (Indie Hackers, etc.)
|
||||
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||||
---
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||||
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||||
### Woche 2: Assets erstellen
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||||
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||||
**1. Launch-Assets**
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||||
- [ ] **Screenshots:** 3-5 hochwertige Produkt-Screenshots
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||||
- Dashboard Overview
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||||
- Before/After E-Mail-Inbox
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||||
- Kategorien-Ansicht
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||||
- Statistiken/Metrics
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||||
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||||
- [ ] **GIFs/Videos:** Kurze Demo (30-60 Sek)
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||||
- Screen Recording der E-Mail-Sortierung
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||||
- Quick Setup Tutorial
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||||
- Before/After Transformation
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||||
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||||
- [ ] **Thumbnail:** Eye-catching Hauptbild (1200x675px)
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||||
- Zeigt Hauptbenefit (organisierte E-Mails)
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||||
- Brand Colors
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||||
- Clear Value Proposition
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||||
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||||
**2. Text-Content**
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||||
- [ ] **Tagline:** Ein Satz der das Problem löst
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||||
- Beispiele:
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||||
- "AI sorts your emails automatically, saving 2+ hours per week"
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||||
- "Your inbox, finally organized. AI-powered email categorization."
|
||||
- "Never miss an important email again. AI auto-sorts your inbox."
|
||||
|
||||
- [ ] **Description:** 2-3 Absätze
|
||||
```
|
||||
📧 EmailSorter uses AI to automatically categorize your emails
|
||||
while you sleep, saving you 2+ hours per week.
|
||||
|
||||
Perfect for:
|
||||
• Freelancers juggling multiple clients
|
||||
• Entrepreneurs managing business communications
|
||||
• Remote workers drowning in email chaos
|
||||
|
||||
Features:
|
||||
✓ AI-powered categorization (Important, Invoices, Newsletters, etc.)
|
||||
✓ Gmail & Outlook support
|
||||
✓ Automatic sorting while you sleep
|
||||
✓ Privacy-first (GDPR compliant)
|
||||
✓ 14-day free trial, no credit card required
|
||||
|
||||
Try EmailSorter today and reclaim your inbox! 🚀
|
||||
```
|
||||
|
||||
- [ ] **Topics/Tags:** 5 relevant topics
|
||||
- Email Management
|
||||
- Productivity
|
||||
- AI Tools
|
||||
- SaaS
|
||||
- Business Tools
|
||||
|
||||
---
|
||||
|
||||
### Woche 3: Finale Vorbereitung
|
||||
|
||||
**1. Landing Page optimieren**
|
||||
- [ ] Product Hunt Badge/Banner hinzufügen ("Made the Front Page!")
|
||||
- [ ] Launch-Day Countdown (optional)
|
||||
- [ ] Social Proof vorbereiten
|
||||
|
||||
**2. Email-Liste vorbereiten**
|
||||
- [ ] E-Mail an bestehende Nutzer (wenn vorhanden)
|
||||
- [ ] E-Mail an Newsletter-Subscribers
|
||||
- [ ] E-Mail an Freunde/Family für Support
|
||||
|
||||
**3. Support vorbereiten**
|
||||
- [ ] FAQ-Artikel vorbereiten
|
||||
- [ ] Support-Channels ready (Discord, Email, etc.)
|
||||
- [ ] Onboarding optimieren für neue Nutzer
|
||||
|
||||
---
|
||||
|
||||
## Launch-Day Strategie
|
||||
|
||||
### Tag davor (Launch um 00:01 PST/PDT)
|
||||
|
||||
**Am Vortag:**
|
||||
- [ ] Posting um 00:01 PST veröffentlichen (8:01 Uhr CET / 9:01 Uhr CEST)
|
||||
- [ ] Twitter Post sofort nach Launch
|
||||
- [ ] LinkedIn Post veröffentlichen
|
||||
- [ ] In Community-Gruppen posten (Indie Hackers, etc.)
|
||||
|
||||
### Launch-Day Timeline
|
||||
|
||||
**00:01 PST (Launch):**
|
||||
- [ ] Posting auf Product Hunt live
|
||||
- [ ] Social Media Posts veröffentlichen
|
||||
- [ ] Freunde/Family benachrichtigen
|
||||
|
||||
**08:00 PST (erste 8 Stunden):**
|
||||
- [ ] Aktive Kommunikation mit Kommentaren
|
||||
- [ ] Antworte auf alle Fragen
|
||||
- [ ] Share in Communities
|
||||
|
||||
**16:00 PST (Nachmittag):**
|
||||
- [ ] Update-Post mit Status/Statistiken
|
||||
- [ ] Weitere Communities ansprechen
|
||||
- [ ] Dankes-Messages an Unterstützer
|
||||
|
||||
**00:00 PST (Ende des Tages):**
|
||||
- [ ] Finale Updates
|
||||
- [ ] Dankes-Post für alle Unterstützer
|
||||
- [ ] Ergebnis teilen
|
||||
|
||||
---
|
||||
|
||||
## Launch-Day Checkliste
|
||||
|
||||
### Pre-Launch (Tag davor)
|
||||
- [ ] Hunter bestätigt
|
||||
- [ ] Alle Assets hochgeladen
|
||||
- [ ] Text-Content finalisiert
|
||||
- [ ] Social Media Posts vorbereitet
|
||||
- [ ] Email-Listen bereit
|
||||
- [ ] Team/Freunde informiert
|
||||
|
||||
### Launch-Moment (00:01 PST)
|
||||
- [ ] Posting veröffentlichen
|
||||
- [ ] Social Media Posts raus
|
||||
- [ ] Direkte Nachrichten an Close Circle
|
||||
- [ ] Post in Indie Hackers / Twitter
|
||||
- [ ] Email an bestehende Nutzer (wenn vorhanden)
|
||||
|
||||
### Während des Tages
|
||||
- [ ] Alle Kommentare beantworten
|
||||
- [ ] Upvotes anerkennen (thank you!)
|
||||
- [ ] Aktive Community-Engagement
|
||||
- [ ] Updates bei Meilensteinen teilen
|
||||
- [ ] Probleme schnell lösen (wenn auftreten)
|
||||
|
||||
### Nach dem Launch
|
||||
- [ ] Ergebnis analysieren
|
||||
- [ ] Top Kommentare beantworten
|
||||
- [ ] Follow-up Posts in den nächsten Tagen
|
||||
- [ ] Dankes-Messages an Top Supporters
|
||||
- [ ] Badge auf Landing Page einbauen
|
||||
|
||||
---
|
||||
|
||||
## Hunter-Outreach Template
|
||||
|
||||
### Template #1: Erste Anfrage
|
||||
|
||||
**Betreff:** Would you like to hunt EmailSorter on Product Hunt?
|
||||
|
||||
```
|
||||
Hey [Hunter Name],
|
||||
|
||||
I've been following your Product Hunt hunts and love how you support
|
||||
AI and productivity tools.
|
||||
|
||||
I've built EmailSorter - an AI tool that automatically sorts emails
|
||||
into categories (Important, Invoices, Newsletters, etc.), saving
|
||||
users 2+ hours per week.
|
||||
|
||||
I'm planning to launch on [DATE] and would be honored if you'd
|
||||
consider hunting it.
|
||||
|
||||
I can provide:
|
||||
✓ All launch assets (screenshots, GIFs, videos)
|
||||
✓ Complete product description
|
||||
✓ Launch strategy & timeline
|
||||
✓ Your name in the maker list (of course!)
|
||||
|
||||
Would you be interested? Happy to answer any questions!
|
||||
|
||||
Best,
|
||||
[Your Name]
|
||||
|
||||
P.S.: You can test EmailSorter free for 14 days if you'd like to try it first.
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### Template #2: Follow-Up (nach 5-7 Tagen)
|
||||
|
||||
**Betreff:** Quick follow-up: EmailSorter Product Hunt launch
|
||||
|
||||
```
|
||||
Hey [Hunter Name],
|
||||
|
||||
Just a quick follow-up to my last message about EmailSorter.
|
||||
|
||||
Launch is planned for [DATE]. Still interested in hunting it?
|
||||
|
||||
If not, totally fine - just wanted to check in!
|
||||
|
||||
Best,
|
||||
[Your Name]
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Social Media Posts für Launch-Day
|
||||
|
||||
### Twitter/X Post
|
||||
|
||||
```
|
||||
🚀 Just launched EmailSorter on @ProductHunt!
|
||||
|
||||
AI sorts your emails automatically, saving 2+ hours per week.
|
||||
|
||||
📧 Never miss important emails again
|
||||
⏰ Auto-sorting while you sleep
|
||||
🎯 Perfect for freelancers & entrepreneurs
|
||||
|
||||
Support us: [Product Hunt Link]
|
||||
|
||||
#ProductHunt #EmailProductivity #AITools
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### LinkedIn Post
|
||||
|
||||
```
|
||||
I'm excited to share that EmailSorter is live on Product Hunt today! 🎉
|
||||
|
||||
As a freelancer, I was drowning in emails - spending hours sorting
|
||||
newsletters from invoices, important messages from spam.
|
||||
|
||||
So I built EmailSorter: AI that automatically categorizes your emails
|
||||
while you sleep, saving 2+ hours per week.
|
||||
|
||||
Perfect for:
|
||||
✓ Freelancers juggling multiple clients
|
||||
✓ Entrepreneurs managing business communications
|
||||
✓ Anyone who wants their inbox organized
|
||||
|
||||
Would love your support: [Product Hunt Link]
|
||||
|
||||
If you have any questions or feedback, I'm here to chat!
|
||||
|
||||
#ProductHunt #SaaS #EmailProductivity
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### Indie Hackers Post
|
||||
|
||||
```
|
||||
Launched EmailSorter on Product Hunt today! 🚀
|
||||
|
||||
TL;DR: AI sorts your emails automatically, saving 2+ hours per week.
|
||||
|
||||
Problem: I was spending 2+ hours daily just sorting emails.
|
||||
Solution: Built an AI that categorizes emails while I sleep.
|
||||
Result: Reclaimed my inbox, saved 10+ hours per week.
|
||||
|
||||
If you'd like to support the launch: [Product Hunt Link]
|
||||
|
||||
Happy to answer questions about the build process, AI implementation,
|
||||
or anything else!
|
||||
|
||||
#ProductHunt #IndieHackers #SaaS
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Communities zum Teilen
|
||||
|
||||
### Am Launch-Tag posten in:
|
||||
|
||||
1. **Indie Hackers**
|
||||
- [ ] Post in "Ship" Kategorie
|
||||
- [ ] Einladung zu Feedback
|
||||
|
||||
2. **Twitter/X**
|
||||
- [ ] Post mit Product Hunt Link
|
||||
- [ ] Hashtags: #ProductHunt #IndieHackers #SaaS
|
||||
|
||||
3. **LinkedIn**
|
||||
- [ ] Post mit Story + Link
|
||||
- [ ] In relevanten Gruppen teilen
|
||||
|
||||
4. **Reddit** (vorsichtig, Subreddit-Regeln prüfen!)
|
||||
- [ ] r/SideProject (wenn erlaubt)
|
||||
- [ ] r/productivity (als hilfreiches Tool, nicht direkt als Promotion)
|
||||
|
||||
5. **Discord Communities**
|
||||
- [ ] Indie Hackers Discord
|
||||
- [ ] Product Hunt Discord
|
||||
- [ ] SaaS-Communities
|
||||
|
||||
---
|
||||
|
||||
## Erfolgs-Metriken
|
||||
|
||||
### Ziele für Launch-Day
|
||||
|
||||
**Optimistisch:**
|
||||
- Top 5 Product of the Day
|
||||
- 500+ Upvotes
|
||||
- 50+ Kommentare
|
||||
- Top 20 Product of the Week
|
||||
|
||||
**Realistisch:**
|
||||
- Top 10 Product of the Day
|
||||
- 200-500 Upvotes
|
||||
- 20-50 Kommentare
|
||||
- Top 50 Product of the Week
|
||||
|
||||
**Minimum:**
|
||||
- Top 20 Product of the Day
|
||||
- 100+ Upvotes
|
||||
- 10+ Kommentare
|
||||
- Top 100 Product of the Week
|
||||
|
||||
### Nach-Launch Metriken
|
||||
|
||||
**Woche 1:**
|
||||
- Website Traffic Spike
|
||||
- Signups durch Product Hunt
|
||||
- Conversion Rate aus PH Traffic
|
||||
- Press/Coverage (falls vorhanden)
|
||||
|
||||
**Woche 2-4:**
|
||||
- Langfristige Traffic-Steigerung
|
||||
- SEO-Boost durch Backlinks
|
||||
- Community-Wachstum
|
||||
- Paid Conversions
|
||||
|
||||
---
|
||||
|
||||
## FAQ für Launch-Day
|
||||
|
||||
### Häufige Fragen vorbereiten:
|
||||
|
||||
**Q: How does it work?**
|
||||
A: Connect your Gmail or Outlook account. Our AI analyzes your emails
|
||||
and sorts them into categories (Important, Invoices, Newsletters, etc.)
|
||||
automatically. You can customize categories and rules to fit your needs.
|
||||
|
||||
**Q: Is it safe? What about privacy?**
|
||||
A: Yes, we're GDPR compliant and only access emails you explicitly
|
||||
authorize. We never read email content beyond what's needed for
|
||||
categorization. You can revoke access anytime.
|
||||
|
||||
**Q: How much does it cost?**
|
||||
A: 14-day free trial, no credit card required. After that:
|
||||
- Basic: €9/month (500 emails/day)
|
||||
- Pro: €19/month (Unlimited)
|
||||
- Business: €49/month (Teams)
|
||||
|
||||
**Q: What email providers are supported?**
|
||||
A: Currently Gmail and Outlook. More providers coming soon!
|
||||
|
||||
**Q: How accurate is the AI?**
|
||||
A: Our AI has a 95%+ accuracy rate. You can always manually adjust
|
||||
categories and train the AI on your preferences.
|
||||
|
||||
---
|
||||
|
||||
## Post-Launch Strategie
|
||||
|
||||
### Tag nach Launch
|
||||
- [ ] Dankes-Post an Community
|
||||
- [ ] Analyse der Metriken
|
||||
- [ ] Follow-up mit Top Supportern
|
||||
- [ ] Blog-Post über Launch-Erfahrung
|
||||
|
||||
### Woche nach Launch
|
||||
- [ ] Badge auf Landing Page
|
||||
- [ ] Testimonials von PH-Nutzern sammeln
|
||||
- [ ] Press-Kit für weitere Coverage
|
||||
- [ ] Nächste Schritte planen
|
||||
|
||||
### Monat nach Launch
|
||||
- [ ] Retrospektive: Was hat funktioniert?
|
||||
- [ ] Was kann besser werden beim nächsten Launch?
|
||||
- [ ] Feedback in Produktentwicklung integrieren
|
||||
|
||||
---
|
||||
|
||||
## Produkt-Hunt-Spezifische Tipps
|
||||
|
||||
1. **Timing ist alles:** 00:01 PST Launch maximiert Visibility
|
||||
2. **Engagement zählt:** Kommentare beantworten = mehr Upvotes
|
||||
3. **Visuelle Assets:** GIFs/Videos performen besser als Screenshots
|
||||
4. **Storytelling:** Persönliche Story > Feature-Liste
|
||||
5. **Community:** Ehrliches Engagement > Selbstdarstellung
|
||||
|
||||
---
|
||||
|
||||
## Notfall-Plan
|
||||
|
||||
### Wenn Launch nicht wie geplant läuft:
|
||||
|
||||
**Plan B: Re-Launch**
|
||||
- Warte 6-12 Monate
|
||||
- Verbessere Produkt basierend auf Feedback
|
||||
- Baue Community vorher auf
|
||||
- Versuche es erneut
|
||||
|
||||
**Plan C: Soft Launch**
|
||||
- Launch ohne Hunter
|
||||
- Selbst posten
|
||||
- Lerne aus dem Prozess
|
||||
- Nächstes Mal mit Hunter
|
||||
|
||||
---
|
||||
|
||||
*Zuletzt aktualisiert: 2026-01-20*
|
||||
216
marketing/README.md
Normal file
216
marketing/README.md
Normal file
@@ -0,0 +1,216 @@
|
||||
# Marketing & Promotion Strategie für EmailSorter
|
||||
|
||||
## Übersicht
|
||||
|
||||
Dieses Verzeichnis enthält alle Marketing-Dokumente und Strategien für die Promotion von EmailSorter. Die Strategie fokussiert sich auf organisches Wachstum durch TikTok, YouTube, Influencer-Marketing und Product Hunt.
|
||||
|
||||
---
|
||||
|
||||
## Dokumentation
|
||||
|
||||
### 1. **USPs_AND_MESSAGING.md**
|
||||
Zielgruppen, Unique Selling Points, Messaging-Framework und Copy-Strategie für alle Kanäle.
|
||||
|
||||
**Verwendung:**
|
||||
- Landing Page Copy
|
||||
- Social Media Posts
|
||||
- Werbetexte
|
||||
- Email-Kampagnen
|
||||
|
||||
---
|
||||
|
||||
### 2. **TIKTOK_SETUP_GUIDE.md**
|
||||
Kompletter Guide zum TikTok Account-Setup, Bio-Optimierung und ersten Schritten.
|
||||
|
||||
**Verwendung:**
|
||||
- Account-Erstellung
|
||||
- Profil-Optimierung
|
||||
- Erste Videos planen
|
||||
|
||||
---
|
||||
|
||||
### 3. **TIKTOK_CONTENT_SCRIPTS.md**
|
||||
10 sofort umsetzbare Video-Ideen mit Scripts, Hook-Formeln und Posting-Strategie.
|
||||
|
||||
**Verwendung:**
|
||||
- Video-Ideen generieren
|
||||
- Scripts als Vorlage nutzen
|
||||
- Content-Plan erstellen
|
||||
|
||||
---
|
||||
|
||||
### 4. **YOUTUBE_STRATEGY.md**
|
||||
Strategie für YouTube Shorts und Long-Form Content, SEO-Optimierung und Channel-Setup.
|
||||
|
||||
**Verwendung:**
|
||||
- YouTube Channel aufbauen
|
||||
- Video-Formate planen
|
||||
- SEO-Optimierung
|
||||
|
||||
---
|
||||
|
||||
### 5. **INFLUENCER_OUTREACH_TEMPLATES.md**
|
||||
Outreach-Templates, Kooperations-Modelle und Influencer-Liste-Vorlage.
|
||||
|
||||
**Verwendung:**
|
||||
- Influencer anschreiben
|
||||
- Kooperationen verhandeln
|
||||
- Outreach organisieren
|
||||
|
||||
---
|
||||
|
||||
### 6. **PRODUCT_HUNT_LAUNCH_GUIDE.md**
|
||||
Vollständiger Guide für Product Hunt Launch inkl. Vorbereitung, Launch-Day-Strategie und Assets.
|
||||
|
||||
**Verwendung:**
|
||||
- Product Hunt Launch vorbereiten
|
||||
- Launch-Day planen
|
||||
- Post-Launch Strategie
|
||||
|
||||
---
|
||||
|
||||
## Implementierung im Code
|
||||
|
||||
### Analytics & Tracking
|
||||
|
||||
Das Analytics-System ist bereits implementiert:
|
||||
|
||||
- **Frontend:** `client/src/lib/analytics.ts` - UTM-Parameter Tracking
|
||||
- **Frontend Hook:** `client/src/hooks/useAnalytics.ts` - React Hook für Analytics
|
||||
- **Backend:** `server/routes/analytics.mjs` - Analytics Endpoint
|
||||
|
||||
**Verwendung:**
|
||||
```typescript
|
||||
import { trackSignup, trackPageView } from '@/lib/analytics'
|
||||
|
||||
// Track signup conversion
|
||||
trackSignup(userId, email)
|
||||
|
||||
// Track page view
|
||||
trackPageView()
|
||||
```
|
||||
|
||||
**UTM-Parameter werden automatisch:**
|
||||
- Aus URL gelesen
|
||||
- In localStorage gespeichert (30 Tage)
|
||||
- Bei Conversions mitgesendet
|
||||
|
||||
---
|
||||
|
||||
## Quick-Start Checkliste
|
||||
|
||||
### Phase 1: Vorbereitung (Woche 1-2)
|
||||
|
||||
- [ ] USPs & Messaging definiert (`USPs_AND_MESSAGING.md`)
|
||||
- [ ] Demo-Material erstellt (Screenshots, Videos)
|
||||
- [ ] TikTok Account erstellt (`TIKTOK_SETUP_GUIDE.md`)
|
||||
- [ ] YouTube Channel erstellt (`YOUTUBE_STRATEGY.md`)
|
||||
- [ ] Analytics implementiert (bereits erledigt ✓)
|
||||
|
||||
### Phase 2: Content-Start (Woche 2-6)
|
||||
|
||||
- [ ] 5 TikTok Videos erstellt (`TIKTOK_CONTENT_SCRIPTS.md`)
|
||||
- [ ] 3 YouTube Shorts erstellt
|
||||
- [ ] Bio-Links mit UTM-Parametern eingerichtet
|
||||
- [ ] Posting-Schedule etabliert
|
||||
|
||||
### Phase 3: Wachstum (Woche 6-12)
|
||||
|
||||
- [ ] Influencer-Outreach gestartet (`INFLUENCER_OUTREACH_TEMPLATES.md`)
|
||||
- [ ] Product Hunt Launch vorbereitet (`PRODUCT_HUNT_LAUNCH_GUIDE.md`)
|
||||
- [ ] Analytics ausgewertet und optimiert
|
||||
- [ ] Content-Strategie verfeinert
|
||||
|
||||
---
|
||||
|
||||
## UTM-Parameter Übersicht
|
||||
|
||||
### Für Social Media Links:
|
||||
|
||||
**TikTok:**
|
||||
```
|
||||
https://deine-domain.de/register?utm_source=tiktok&utm_medium=social&utm_campaign=organic
|
||||
```
|
||||
|
||||
**YouTube:**
|
||||
```
|
||||
https://deine-domain.de/register?utm_source=youtube&utm_medium=video&utm_campaign=[video-title]
|
||||
```
|
||||
|
||||
**Influencer:**
|
||||
```
|
||||
https://deine-domain.de/register?utm_source=influencer&utm_medium=[platform]&utm_campaign=[influencer-name]
|
||||
```
|
||||
|
||||
**Product Hunt:**
|
||||
```
|
||||
https://deine-domain.de/register?utm_source=producthunt&utm_medium=referral&utm_campaign=launch
|
||||
```
|
||||
|
||||
**Tracking:** Alle UTM-Parameter werden automatisch im Analytics-System erfasst.
|
||||
|
||||
---
|
||||
|
||||
## Metriken & Erfolgsmessung
|
||||
|
||||
### Wichtige KPIs:
|
||||
|
||||
**Social Media:**
|
||||
- Follower Growth
|
||||
- Engagement Rate (Likes, Comments, Shares)
|
||||
- Click-Through Rate (Bio-Link)
|
||||
|
||||
**Website:**
|
||||
- Traffic (nach Quelle)
|
||||
- Conversion Rate (Visits → Signups)
|
||||
- Free Trial → Paid Conversion
|
||||
|
||||
**Product:**
|
||||
- Signups pro Tag
|
||||
- Free Trial Start Rate
|
||||
- Paid Subscription Rate
|
||||
- Monthly Recurring Revenue (MRR)
|
||||
|
||||
### Analytics Dashboard:
|
||||
|
||||
In Development: Analytics Dashboard für Marketing-Metriken (später implementieren).
|
||||
|
||||
---
|
||||
|
||||
## Budget-Empfehlung
|
||||
|
||||
### Minimal-Start (200-400€):
|
||||
- Ring Light + Mikrofon: 50-100€
|
||||
- Canva Pro (Thumbnails): 12€/Monat
|
||||
- Micro-Influencer Tests: 100-200€
|
||||
- **Gesamt Start:** ~200-400€
|
||||
|
||||
### Scaling (später):
|
||||
- Ads (TikTok/YouTube): 50-100€/Monat
|
||||
- Influencer-Partnerships: 200-500€/Monat
|
||||
- Content-Creation Tools: 20-50€/Monat
|
||||
|
||||
---
|
||||
|
||||
## Nächste Schritte
|
||||
|
||||
1. **Heute:** TikTok Account erstellen, erstes Video aufnehmen
|
||||
2. **Diese Woche:** 5 Videos posten, Bio optimieren
|
||||
3. **Nächste Woche:** YouTube Channel starten, Analytics verfolgen
|
||||
4. **In 4 Wochen:** Influencer-Outreach starten
|
||||
5. **In 8-12 Wochen:** Product Hunt Launch vorbereiten
|
||||
|
||||
---
|
||||
|
||||
## Support & Fragen
|
||||
|
||||
Bei Fragen zur Marketing-Strategie:
|
||||
1. Dokumentation in diesem Verzeichnis durchlesen
|
||||
2. Best Practices aus den Guides befolgen
|
||||
3. Experimentieren & Metriken verfolgen
|
||||
|
||||
**Wichtigster Tipp:** Starte jetzt, nicht perfekt. Konsistenz schlägt Perfektion.
|
||||
|
||||
---
|
||||
|
||||
*Zuletzt aktualisiert: 2026-01-20*
|
||||
527
marketing/TIKTOK_CONTENT_SCRIPTS.md
Normal file
527
marketing/TIKTOK_CONTENT_SCRIPTS.md
Normal file
@@ -0,0 +1,527 @@
|
||||
# TikTok Content Scripts & Ideen für EmailSorter
|
||||
|
||||
## Optimized Scripts (Based on User Input)
|
||||
|
||||
### Script Variant 1: Direct Problem Hook (Recommended)
|
||||
|
||||
**Timing: 15-25 seconds**
|
||||
|
||||
**Hook (0-3 sec):**
|
||||
*Show messy inbox on screen*
|
||||
"Do you have a messy email inbox too?"
|
||||
|
||||
**Problem (3-8 sec):**
|
||||
*Point to screen showing hundreds of emails*
|
||||
"Hundreds of emails, nothing organized, everything mixed together..."
|
||||
|
||||
**Solution (8-18 sec):**
|
||||
*Switch to EmailSorter dashboard*
|
||||
"I built EmailSorter - an AI that automatically sorts your emails into categories and labels. You get fewer emails to deal with, everything organized."
|
||||
|
||||
**CTA (18-25 sec):**
|
||||
*Show before/after split screen*
|
||||
"Try it today - link in bio, 14 days free!"
|
||||
|
||||
---
|
||||
|
||||
### Script Variant 2: Relatable Hook (More Engaging)
|
||||
|
||||
**Timing: 15-25 seconds**
|
||||
|
||||
**Hook (0-3 sec):**
|
||||
*Show messy inbox*
|
||||
"Stop scrolling if your email inbox looks like this..."
|
||||
|
||||
**Problem (3-9 sec):**
|
||||
*Zoom in on chaotic inbox*
|
||||
"Unorganized emails everywhere, can't find anything important, everything's a mess..."
|
||||
|
||||
**Solution (9-18 sec):**
|
||||
*Switch to EmailSorter*
|
||||
"I created EmailSorter - AI automatically organizes your emails with smart labels and categories. Less clutter, more focus."
|
||||
|
||||
**CTA (18-25 sec):**
|
||||
"Want this too? Link in bio - try it free for 14 days!"
|
||||
|
||||
---
|
||||
|
||||
### Script Variant 3: Question Hook (Best for Engagement)
|
||||
|
||||
**Timing: 15-25 seconds**
|
||||
|
||||
**Hook (0-3 sec):**
|
||||
"Do you also have a messy email account?"
|
||||
|
||||
**Problem (3-9 sec):**
|
||||
*Show inbox with many unsorted emails*
|
||||
"Tons of emails, nothing organized, everything mixed up..."
|
||||
|
||||
**Solution (9-19 sec):**
|
||||
*Show EmailSorter in action*
|
||||
"Well, I built EmailSorter - an AI that sorts your emails automatically. You get organized inboxes with labels and categories, fewer emails to stress about."
|
||||
|
||||
**CTA (19-25 sec):**
|
||||
"Try it today - 14 days free trial, link in bio!"
|
||||
|
||||
---
|
||||
|
||||
### Script Variant 4: POV Hook (Most Viral Potential)
|
||||
|
||||
**Timing: 15-25 seconds**
|
||||
|
||||
**Hook (0-3 sec):**
|
||||
"POV: You open your email and see hundreds of unorganized messages..."
|
||||
|
||||
**Problem (3-9 sec):**
|
||||
*Show chaotic inbox*
|
||||
"Everything's mixed together, can't tell what's important, total chaos..."
|
||||
|
||||
**Solution (9-19 sec):**
|
||||
*Show EmailSorter dashboard*
|
||||
"That's why I built EmailSorter. AI automatically sorts your emails into categories with smart labels. Clean inbox, less stress."
|
||||
|
||||
**CTA (19-25 sec):**
|
||||
"Try it free for 14 days - link in bio!"
|
||||
|
||||
---
|
||||
|
||||
### Visual Guide for All Scripts:
|
||||
|
||||
**Screen Recording Sequence:**
|
||||
1. **0-3 sec:** Show messy Gmail inbox (top right corner, many unread emails, no good labels)
|
||||
2. **3-9 sec:** Zoom in on chaos, show confusion
|
||||
3. **9-19 sec:** Switch to EmailSorter dashboard showing organized categories
|
||||
4. **19-25 sec:** Show before/after comparison or product logo
|
||||
|
||||
**Text Overlays (Optional):**
|
||||
- "Before" / "After" labels
|
||||
- "AI-Powered" badge
|
||||
- "14 Days Free" callout
|
||||
- Arrow pointing to link in bio
|
||||
|
||||
**Hashtags:**
|
||||
#emailhack #productivity #inboxzero #aitools #emailproductivity #freelancer #startup #techtools
|
||||
|
||||
**Background Music Recommendations:**
|
||||
|
||||
**Option 1: Upbeat/Productive (Recommended)**
|
||||
- "Upbeat Corporate" or "Motivational Background" (TikTok Sounds)
|
||||
- "Productivity Vibes" (TikTok Sounds)
|
||||
- "Tech Startup" (TikTok Sounds)
|
||||
- Energy level: Medium-high, keeps viewers engaged
|
||||
|
||||
**Option 2: Trendy/Modern**
|
||||
- Search TikTok for trending sounds in #productivity or #tech niches
|
||||
- Use sounds with 100K+ uses for algorithm boost
|
||||
- Examples: "That's a vibe" remixes, "Let's go" variations
|
||||
|
||||
**Option 3: Calm/Professional**
|
||||
- "Ambient Work Music" (TikTok Sounds)
|
||||
- "Lo-Fi Productivity" (TikTok Sounds)
|
||||
- "Calm Background Music" (TikTok Sounds)
|
||||
- Better for tutorial/educational tone
|
||||
|
||||
**Option 4: Trend-Jacking (Best for Viral)**
|
||||
- Use currently trending sounds (check TikTok "Trending" tab)
|
||||
- Look for sounds with rising usage in last 24-48 hours
|
||||
- Match the energy to your script (upbeat for problem/solution, calm for tutorial)
|
||||
|
||||
**Music Tips:**
|
||||
- Keep volume at 20-30% (your voice should be clear)
|
||||
- Use TikTok's built-in music library (copyright-safe)
|
||||
- Test with headphones to ensure balance
|
||||
- Avoid music with lyrics during your speaking parts
|
||||
- Instrumental tracks work best for product demos
|
||||
|
||||
**Quick Search Terms in TikTok:**
|
||||
- "productivity music"
|
||||
- "tech background"
|
||||
- "corporate upbeat"
|
||||
- "motivational instrumental"
|
||||
|
||||
**Caption/Description Templates:**
|
||||
|
||||
**Template 1: Direct & Simple (Recommended)**
|
||||
```
|
||||
Do you also have a messy email inbox? 📧
|
||||
|
||||
I built EmailSorter - AI automatically sorts your emails into categories and labels. Less clutter, more focus! ✨
|
||||
|
||||
Try it free for 14 days - link in bio! 🔗
|
||||
|
||||
#emailhack #productivity #inboxzero #aitools #emailproductivity #freelancer #startup #techtools #smallbusiness #entrepreneur
|
||||
```
|
||||
|
||||
**Template 2: Question-Based (Best for Engagement)**
|
||||
```
|
||||
Stop scrolling if your email inbox looks like this... 😅
|
||||
|
||||
Hundreds of emails, nothing organized, everything mixed together. Sound familiar?
|
||||
|
||||
I created EmailSorter to solve this - AI automatically organizes your emails with smart labels and categories. Game changer! 🚀
|
||||
|
||||
Try it free - link in bio! ↓
|
||||
|
||||
#emailhack #productivity #inboxzero #aitools #emailproductivity #freelancer #startup #techtools #remotework #lifehacks
|
||||
```
|
||||
|
||||
**Template 3: Problem-Solution (Clear Value)**
|
||||
```
|
||||
POV: You open your email and see hundreds of unorganized messages... 📬
|
||||
|
||||
That's why I built EmailSorter. AI automatically sorts your emails into categories with smart labels. Clean inbox, less stress! ✨
|
||||
|
||||
14 days free trial - no credit card required! Link in bio 🔗
|
||||
|
||||
#emailhack #productivity #inboxzero #aitools #emailproductivity #freelancer #startup #techtools #tech #smallbusiness
|
||||
```
|
||||
|
||||
**Template 4: Short & Punchy (Viral Potential)**
|
||||
```
|
||||
Messy inbox? I got you. 👇
|
||||
|
||||
EmailSorter = AI that organizes your emails automatically.
|
||||
|
||||
Try it free - link in bio! 🔗
|
||||
|
||||
#emailhack #productivity #inboxzero #aitools #emailproductivity #freelancer #startup #techtools
|
||||
```
|
||||
|
||||
**Complete Hashtag Strategy:**
|
||||
|
||||
**Core Hashtags (Always Use - 3-5):**
|
||||
- #emailhack (~500K posts)
|
||||
- #productivity (~5M posts)
|
||||
- #inboxzero (~200K posts)
|
||||
- #aitools (~800K posts)
|
||||
- #emailproductivity (~100K posts)
|
||||
|
||||
**Niche Hashtags (Rotate - 3-5):**
|
||||
- #freelancer (~2M posts)
|
||||
- #startup (~3M posts)
|
||||
- #techtools (~1M posts)
|
||||
- #remotework (~2M posts)
|
||||
- #emailmanagement (~50K posts)
|
||||
- #smallbusiness (~5M posts)
|
||||
- #entrepreneur (~10M posts)
|
||||
|
||||
**Broad Hashtags (Use 1-2):**
|
||||
- #tech (~20M posts)
|
||||
- #lifehacks (~10M posts)
|
||||
- #productivitytips (~500K posts)
|
||||
- #businesshacks (~200K posts)
|
||||
|
||||
**Hashtag Rules:**
|
||||
- Use 8-12 hashtags total (optimal for TikTok algorithm)
|
||||
- Mix high-volume (5M+) and niche (50K-500K) hashtags
|
||||
- Don't use all trending hashtags (looks spammy)
|
||||
- Test different combinations to see what works
|
||||
- Update hashtags based on what's trending in your niche
|
||||
|
||||
**Caption Best Practices:**
|
||||
- Keep it under 150 characters for better engagement
|
||||
- Use 1-2 emojis (not too many - looks unprofessional)
|
||||
- Ask a question to encourage comments
|
||||
- Include clear CTA (call-to-action)
|
||||
- Use line breaks for readability
|
||||
- Add "link in bio" or "🔗" to drive traffic
|
||||
|
||||
**Engagement Boosters:**
|
||||
- End with a question: "What's your biggest email problem?"
|
||||
- Use "POV:", "Stop scrolling if...", "Do you also..."
|
||||
- Add urgency: "Try it today", "Limited time"
|
||||
- Show value: "14 days free", "No credit card required"
|
||||
|
||||
---
|
||||
|
||||
## 10 Sofort umsetzbare Video-Ideen
|
||||
|
||||
### 1. Problem-Hook Video
|
||||
|
||||
**Hook (0-3 Sek):**
|
||||
"POV: Du öffnest dein E-Mail-Postfach und siehst 500 ungelesene Nachrichten..."
|
||||
|
||||
**Problem zeigen (3-10 Sek):**
|
||||
*Screen Recording: Chaotischer Posteingang mit hunderten ungelesenen E-Mails*
|
||||
"Ich weiß nicht mehr, was wichtig ist, was ein Newsletter ist, was eine Rechnung..."
|
||||
|
||||
**Lösung (10-20 Sek):**
|
||||
*Screen Recording: EmailSorter Dashboard*
|
||||
"Also hab ich EmailSorter gebaut. Die KI sortiert meine E-Mails automatisch..."
|
||||
|
||||
**CTA (20-30 Sek):**
|
||||
*Show Before/After*
|
||||
"Vorher: Chaos. Nachher: Alles sortiert. Link in Bio, 14 Tage kostenlos testen!"
|
||||
|
||||
---
|
||||
|
||||
### 2. Transformation Video (Before/After)
|
||||
|
||||
**Hook:**
|
||||
"Vorher vs. Nachher: Meine E-Mail-Inbox nach 1 Woche EmailSorter"
|
||||
|
||||
**Content:**
|
||||
- Split Screen: Links "Vorher" (Chaos), Rechts "Nachher" (sortiert)
|
||||
- Zeige Kategorien: Wichtig, Rechnungen, Newsletter, Social
|
||||
- Statistik einblenden: "2 Stunden pro Woche gespart"
|
||||
|
||||
**CTA:**
|
||||
"Willst du auch? Link in Bio ↓"
|
||||
|
||||
---
|
||||
|
||||
### 3. Tutorial "30 Sekunden Setup"
|
||||
|
||||
**Hook:**
|
||||
"So sortiere ich meine E-Mails in 30 Sekunden - ohne Aufwand"
|
||||
|
||||
**Content:**
|
||||
1. Öffne EmailSorter (3 Sek)
|
||||
2. Klicke "E-Mail verbinden" (3 Sek)
|
||||
3. Gmail/Outlook autorisieren (10 Sek)
|
||||
4. Fertig! KI sortiert jetzt automatisch (5 Sek)
|
||||
5. Zeige Ergebnis - sortierte E-Mails (9 Sek)
|
||||
|
||||
**CTA:**
|
||||
"14 Tage kostenlos testen - Link in Bio!"
|
||||
|
||||
---
|
||||
|
||||
### 4. Behind the Scenes "Ich hab eine App gebaut"
|
||||
|
||||
**Hook:**
|
||||
"POV: Du programmierst nachts eine App, weil dich dein Posteingang nervt..."
|
||||
|
||||
**Content:**
|
||||
- Zeige Code-Snippets (nicht zu technisch)
|
||||
- Zeige Entwicklungsprozess
|
||||
- Zeige Resultat: Sortierte E-Mails
|
||||
- Reaktion: "Es funktioniert tatsächlich!"
|
||||
|
||||
**CTA:**
|
||||
"Wenn ihr es auch nutzen wollt - Link in Bio. 14 Tage kostenlos!"
|
||||
|
||||
---
|
||||
|
||||
### 5. Trend-Jacking "I Bet You Don't Know..."
|
||||
|
||||
**Hook:**
|
||||
"I bet you don't know that AI can sort your emails while you sleep"
|
||||
|
||||
**Content:**
|
||||
- Zeige EmailSorter in Aktion
|
||||
- Zeige wie E-Mails über Nacht sortiert werden
|
||||
- Zeige Dashboard mit Statistiken
|
||||
|
||||
**CTA:**
|
||||
"Try it free for 14 days - link in bio!"
|
||||
|
||||
---
|
||||
|
||||
### 6. Pain Point "Relatable Moment"
|
||||
|
||||
**Hook:**
|
||||
"Stopp scrolling wenn du auch jeden Tag im E-Mail-Chaos versinkst"
|
||||
|
||||
**Content:**
|
||||
- Zeige typische Situation: Posteingang öffnen, überwältigt sein
|
||||
- "Ich fühle dich" - Moment
|
||||
- "Aber es gibt eine Lösung..."
|
||||
- Zeige EmailSorter
|
||||
|
||||
**CTA:**
|
||||
"Falls du es auch brauchst - Link in Bio!"
|
||||
|
||||
---
|
||||
|
||||
### 7. Statistik Video "Did You Know?"
|
||||
|
||||
**Hook:**
|
||||
"Did you know the average person spends 2+ hours per day on emails?"
|
||||
|
||||
**Content:**
|
||||
- Statistik-Grafik
|
||||
- "Most of that time? Sorting and searching..."
|
||||
- "What if AI could do that for you?"
|
||||
- Zeige EmailSorter Demo
|
||||
|
||||
**CTA:**
|
||||
"Save time with EmailSorter - 14 days free trial!"
|
||||
|
||||
---
|
||||
|
||||
### 8. User Testimonial (fake it till you make it)
|
||||
|
||||
**Hook:**
|
||||
"My inbox looked like this 1 week ago..."
|
||||
|
||||
**Content:**
|
||||
- Zeige "vorher" Screenshot
|
||||
- "Now it's like this" - Nachher Screenshot
|
||||
- "EmailSorter changed my life. No more email stress!"
|
||||
|
||||
**CTA:**
|
||||
"Try it yourself - link in bio!"
|
||||
|
||||
---
|
||||
|
||||
### 9. Quick Tip Format
|
||||
|
||||
**Hook:**
|
||||
"Here's how I organize 500+ emails per day without spending time on it"
|
||||
|
||||
**Content:**
|
||||
- "I use EmailSorter - AI automatically sorts my emails"
|
||||
- Zeige Kategorien
|
||||
- Zeige wie einfach es ist
|
||||
- "That's it. Game changer."
|
||||
|
||||
**CTA:**
|
||||
"14 days free trial - link in Bio!"
|
||||
|
||||
---
|
||||
|
||||
### 10. Transformation Story
|
||||
|
||||
**Hook:**
|
||||
"I built this app because my inbox was driving me crazy"
|
||||
|
||||
**Content:**
|
||||
- Zeige Problem: Chaotischer Posteingang
|
||||
- "So I coded EmailSorter..."
|
||||
- Zeige Lösung: Sortierte E-Mails
|
||||
- Zeige Statistiken: Zeit gespart, E-Mails sortiert
|
||||
|
||||
**CTA:**
|
||||
"Now you can use it too - free trial in bio!"
|
||||
|
||||
---
|
||||
|
||||
## Viral-Formel Template
|
||||
|
||||
```
|
||||
[HOOK 0-3 Sek]
|
||||
→ [PROBLEM 3-10 Sek]
|
||||
→ [LÖSUNG 10-20 Sek]
|
||||
→ [CTA 20-30 Sek]
|
||||
```
|
||||
|
||||
### Hook-Beispiele:
|
||||
- "POV: Du..."
|
||||
- "Stopp scrolling wenn..."
|
||||
- "I bet you don't know..."
|
||||
- "Did you know..."
|
||||
- "Here's how I..."
|
||||
|
||||
### Problem-Beispiele:
|
||||
- Zeige chaotischen Posteingang
|
||||
- Zeige verwirrte Reaktion
|
||||
- Zeige Statistik über Zeitverschwendung
|
||||
|
||||
### Lösungs-Beispiele:
|
||||
- Screen Recording von EmailSorter
|
||||
- Before/After Vergleich
|
||||
- Demo der Funktionen
|
||||
|
||||
### CTA-Beispiele:
|
||||
- "Link in Bio - 14 Tage kostenlos!"
|
||||
- "Try it free - link below!"
|
||||
- "Willst du auch? Link in Bio ↓"
|
||||
|
||||
---
|
||||
|
||||
## Hashtag-Strategie
|
||||
|
||||
### Core Hashtags (immer verwenden):
|
||||
- #productivity
|
||||
- #emailhack
|
||||
- #inboxzero
|
||||
|
||||
### Niche Hashtags (abwechseln):
|
||||
- #freelancer
|
||||
- #startup
|
||||
- #techtools
|
||||
- #aitools
|
||||
- #emailproductivity
|
||||
- #remotework
|
||||
- #emailmanagement
|
||||
|
||||
### Trending Hashtags (wenn passend):
|
||||
- #smallbusiness
|
||||
- #entrepreneur
|
||||
- #tech
|
||||
- #lifehacks
|
||||
|
||||
**Regel:** 3-5 Core Hashtags + 3-5 Niche Hashtags = 6-10 Hashtags total
|
||||
|
||||
---
|
||||
|
||||
## Posting-Schedule (Erste 4 Wochen)
|
||||
|
||||
### Woche 1: Aufbau
|
||||
- **Montag:** Problem-Hook Video
|
||||
- **Mittwoch:** Tutorial Video
|
||||
- **Freitag:** Behind the Scenes
|
||||
|
||||
### Woche 2: Variation
|
||||
- **Montag:** Transformation Video
|
||||
- **Mittwoch:** Quick Tip
|
||||
- **Freitag:** Trend-Jacking
|
||||
|
||||
### Woche 3: Engagement
|
||||
- **Montag:** Statistik Video
|
||||
- **Mittwoch:** Relatable Moment
|
||||
- **Freitag:** User Testimonial
|
||||
|
||||
### Woche 4: Optimierung
|
||||
- Wiederhole die Videos mit den besten Engagement-Raten
|
||||
- Teste neue Formate
|
||||
- Antworte auf Kommentare
|
||||
|
||||
---
|
||||
|
||||
## Engagement-Strategie
|
||||
|
||||
### In den ersten 30 Minuten nach Posting:
|
||||
1. Antworte auf jeden Kommentar
|
||||
2. Like alle Kommentare
|
||||
3. Stelle Rückfragen, um Diskussion anzuregen
|
||||
4. Teile in anderen TikTok-Communitys (wenn erlaubt)
|
||||
|
||||
### Content-Ideen für Kommentare:
|
||||
- "Nutzt ihr EmailSorter schon?"
|
||||
- "Wie organisiert ihr eure E-Mails?"
|
||||
- "Was ist euer größtes E-Mail-Problem?"
|
||||
|
||||
---
|
||||
|
||||
## TikTok Bio Template
|
||||
|
||||
```
|
||||
⚡ KI sortiert deine E-Mails automatisch
|
||||
📧 Spare 2+ Stunden pro Woche
|
||||
🔗 14 Tage kostenlos testen
|
||||
↓ Link in Bio ↓
|
||||
|
||||
#emailhack #productivity #inboxzero
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Analytics Tracking
|
||||
|
||||
### Wichtige Metriken:
|
||||
- **Views:** Ziel: 1000+ in Woche 1
|
||||
- **Engagement Rate:** Ziel: 5%+
|
||||
- **Click-Through Rate (Bio-Link):** Ziel: 1%+
|
||||
- **Conversion Rate (Visits → Signups):** Ziel: 2%+
|
||||
|
||||
### Tracking UTM-Parameter:
|
||||
Bio-Link sollte sein:
|
||||
```
|
||||
https://deine-domain.de/register?utm_source=tiktok&utm_medium=social&utm_campaign=organic
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
*Zuletzt aktualisiert: 2026-01-20*
|
||||
64
marketing/TIKTOK_LOGO_ANLEITUNG.md
Normal file
64
marketing/TIKTOK_LOGO_ANLEITUNG.md
Normal file
@@ -0,0 +1,64 @@
|
||||
# TikTok Logo Upload - Schnellanleitung
|
||||
|
||||
## 🚀 Schnellste Methode (HTML-Datei)
|
||||
|
||||
1. **Öffne `logo-to-png.html`** im Browser (Chrome, Edge, Firefox)
|
||||
2. **Wähle Größe:** 512x512px ist optimal für TikTok
|
||||
3. **Klicke auf "Als PNG herunterladen"**
|
||||
4. **Öffne TikTok App** → Profil → Bearbeiten → Profilbild ändern
|
||||
5. **Lade die PNG-Datei hoch**
|
||||
|
||||
**Fertig!** 🎉
|
||||
|
||||
---
|
||||
|
||||
## Alternative Methoden
|
||||
|
||||
### Methode 1: Browser (Chrome/Edge)
|
||||
|
||||
1. Öffne `logo-emailsorter.svg` im Browser
|
||||
2. Rechtsklick auf das Logo → "Bild speichern unter"
|
||||
3. Wähle Format: PNG
|
||||
4. Größe: 512x512px (Browser konvertiert automatisch)
|
||||
|
||||
### Methode 2: Online-Konverter
|
||||
|
||||
1. Gehe zu: https://cloudconvert.com/svg-to-png
|
||||
2. Lade `logo-emailsorter.svg` hoch
|
||||
3. Wähle Größe: 512x512px
|
||||
4. Konvertiere und lade herunter
|
||||
|
||||
### Methode 3: Canva (falls du Anpassungen willst)
|
||||
|
||||
1. Gehe zu: https://canva.com
|
||||
2. Erstelle neues Design: 512x512px
|
||||
3. Lade SVG hoch und exportiere als PNG
|
||||
|
||||
---
|
||||
|
||||
## TikTok Profilbild Anforderungen
|
||||
|
||||
- **Format:** PNG oder JPG
|
||||
- **Größe:** Minimum 400x400px
|
||||
- **Optimal:** 512x512px oder 1024x1024px
|
||||
- **Format:** Quadratisch (1:1)
|
||||
|
||||
---
|
||||
|
||||
## Dateien
|
||||
|
||||
- `logo-emailsorter.svg` - Original SVG (skalierbar)
|
||||
- `logo-to-png.html` - **Einfachste Methode** - Öffnen und Download
|
||||
- `TIKTOK_LOGO_ANLEITUNG.md` - Diese Anleitung
|
||||
|
||||
---
|
||||
|
||||
## Tipp
|
||||
|
||||
Die **HTML-Datei** (`logo-to-png.html`) ist die einfachste Methode:
|
||||
- Öffnen im Browser
|
||||
- Größe wählen
|
||||
- Download klicken
|
||||
- Fertig!
|
||||
|
||||
Keine zusätzlichen Tools nötig! ✨
|
||||
318
marketing/TIKTOK_SETUP_GUIDE.md
Normal file
318
marketing/TIKTOK_SETUP_GUIDE.md
Normal file
@@ -0,0 +1,318 @@
|
||||
# TikTok Setup Guide für EmailSorter
|
||||
|
||||
## Account-Erstellung
|
||||
|
||||
### 1. Account-Typ wählen
|
||||
|
||||
**Option A: Personal Account (empfohlen für Start)**
|
||||
- Einfacher zu starten
|
||||
- Organisches Wachstum
|
||||
- Authentischer wirkt
|
||||
|
||||
**Option B: Business Account (später)**
|
||||
- Analytics-Features
|
||||
- Werbe-Tools
|
||||
- Profile-Website-Link
|
||||
|
||||
**Empfehlung:** Start mit Personal Account, upgrade später zu Business.
|
||||
|
||||
---
|
||||
|
||||
### 2. Account-Setup
|
||||
|
||||
**Username wählen:**
|
||||
- Kurz, merkbar: `@emailsorter` oder `@inboxhack`
|
||||
- Falls nicht verfügbar: `@emailsorter.app` oder `@emailsorterai`
|
||||
|
||||
**Bio schreiben (150 Zeichen):**
|
||||
```
|
||||
⚡ KI sortiert deine E-Mails automatisch
|
||||
📧 Spare 2+ Stunden pro Woche
|
||||
🔗 14 Tage kostenlos testen
|
||||
↓ Link in Bio ↓
|
||||
|
||||
#emailhack #productivity #inboxzero
|
||||
```
|
||||
|
||||
**Profilbild:**
|
||||
- Logo oder Icon von EmailSorter
|
||||
- Quadratisch (1:1), hochauflösend
|
||||
- Erkennbar auch als Thumbnail
|
||||
|
||||
**Website-Link:**
|
||||
- Landing Page mit UTM-Parameter:
|
||||
```
|
||||
https://deine-domain.de/register?utm_source=tiktok&utm_medium=social&utm_campaign=organic
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Erste Schritte
|
||||
|
||||
### Tag 1: Account optimieren
|
||||
|
||||
- [ ] Username setzen
|
||||
- [ ] Bio schreiben
|
||||
- [ ] Profilbild hochladen
|
||||
- [ ] Website-Link einrichten
|
||||
- [ ] Account auf "Public" stellen
|
||||
- [ ] Erste 5 Videos vorbereiten
|
||||
|
||||
### Tag 2-7: Content-Start
|
||||
|
||||
- [ ] 5 Videos in Woche 1 posten
|
||||
- [ ] Beste Zeiten testen (7-9 Uhr, 12-14 Uhr, 18-21 Uhr)
|
||||
- [ ] Hashtags experimentieren
|
||||
- [ ] Engagement verfolgen (Views, Likes, Comments)
|
||||
|
||||
### Woche 2-4: Optimierung
|
||||
|
||||
- [ ] Analytics auswerten (was funktioniert?)
|
||||
- [ ] Mehr von erfolgreichen Formaten posten
|
||||
- [ ] Community aufbauen (Kommentare beantworten)
|
||||
- [ ] Cross-Promotion (YouTube, Instagram, etc.)
|
||||
|
||||
---
|
||||
|
||||
## Content-Strategie
|
||||
|
||||
### Video-Formate (siehe TIKTOK_CONTENT_SCRIPTS.md)
|
||||
|
||||
1. **Problem-Hook Videos** (15-30 Sek)
|
||||
2. **Tutorial Videos** (30-60 Sek)
|
||||
3. **Transformation Videos** (Before/After)
|
||||
4. **Behind the Scenes** (15-45 Sek)
|
||||
5. **Trend-Jacking** (15-30 Sek)
|
||||
|
||||
### Posting-Schedule
|
||||
|
||||
**Erste 4 Wochen:**
|
||||
- **Minimum:** 3x pro Woche
|
||||
- **Optimal:** 5x pro Woche
|
||||
- **Beste Zeiten:** 7-9 Uhr, 12-14 Uhr, 18-21 Uhr (CET)
|
||||
|
||||
**Nach 4 Wochen:**
|
||||
- Basierend auf Analytics optimieren
|
||||
- Was funktioniert → mehr davon
|
||||
- Was nicht funktioniert → weglassen/ändern
|
||||
|
||||
---
|
||||
|
||||
## Hashtag-Strategie
|
||||
|
||||
### Core Hashtags (immer verwenden):
|
||||
- `#productivity` (~5M Posts)
|
||||
- `#emailhack` (~500K Posts)
|
||||
- `#inboxzero` (~200K Posts)
|
||||
|
||||
### Niche Hashtags (abwechseln):
|
||||
- `#freelancer` (~2M Posts)
|
||||
- `#startup` (~3M Posts)
|
||||
- `#techtools` (~1M Posts)
|
||||
- `#aitools` (~800K Posts)
|
||||
- `#emailproductivity` (~100K Posts)
|
||||
- `#remotework` (~2M Posts)
|
||||
|
||||
### Trending Hashtags (wenn passend):
|
||||
- `#smallbusiness` (~5M Posts)
|
||||
- `#entrepreneur` (~10M Posts)
|
||||
- `#tech` (~20M Posts)
|
||||
- `#lifehacks` (~10M Posts)
|
||||
|
||||
**Regel:** 3-5 Core Hashtags + 3-5 Niche Hashtags = 6-10 Hashtags total
|
||||
|
||||
---
|
||||
|
||||
## Posting-Best-Practices
|
||||
|
||||
### Upload-Optimierung
|
||||
|
||||
1. **Beste Zeiten:**
|
||||
- 7-9 Uhr (Morgen-Commute)
|
||||
- 12-14 Uhr (Mittagspause)
|
||||
- 18-21 Uhr (Abend-Engagement)
|
||||
|
||||
2. **Video-Qualität:**
|
||||
- Vertikal (9:16), 1080x1920px optimal
|
||||
- HD-Qualität (mind. 720p)
|
||||
- Gute Beleuchtung & Audio
|
||||
|
||||
3. **Hook in ersten 3 Sekunden:**
|
||||
- Problem zeigen
|
||||
- Frage stellen
|
||||
- Interessantes Statement
|
||||
|
||||
4. **Engagement fördern:**
|
||||
- Frage im Video stellen
|
||||
- Kommentar-Pin verwenden
|
||||
- Auf Kommentare schnell antworten
|
||||
|
||||
---
|
||||
|
||||
## Engagement-Strategie
|
||||
|
||||
### In ersten 30 Minuten nach Posting:
|
||||
|
||||
1. **Kommentare beantworten:**
|
||||
- Jeden Kommentar innerhalb 1 Stunde beantworten
|
||||
- Persönlich & authentisch
|
||||
- Fragen stellen, Diskussion anregen
|
||||
|
||||
2. **Engagement boosten:**
|
||||
- Like eigene Videos (nicht übertreiben!)
|
||||
- Share in Story (wenn relevant)
|
||||
- In anderen relevanten Videos kommentieren
|
||||
|
||||
3. **Community aufbauen:**
|
||||
- Folge Accounts in ähnlicher Nische
|
||||
- Engagiere dich in Kommentaren anderer Creator
|
||||
- Teile wertvolle Tipps (nicht nur Promotion)
|
||||
|
||||
---
|
||||
|
||||
## Analytics verstehen
|
||||
|
||||
### Wichtige Metriken:
|
||||
|
||||
**Views:**
|
||||
- Ziel: 1000+ Views in ersten 48h (guter Start)
|
||||
- Viral: 100K+ Views in 48h
|
||||
|
||||
**Engagement Rate:**
|
||||
- Likes: ~5-10% der Views (gut)
|
||||
- Comments: ~1-2% der Views (gut)
|
||||
- Shares: ~0.5-1% der Views (gut)
|
||||
|
||||
**Click-Through Rate (Bio-Link):**
|
||||
- Ziel: 1%+ der Views
|
||||
- Gut: 2-5% der Views
|
||||
|
||||
**Follower Growth:**
|
||||
- Ziel: 50-100 Follower pro Woche (Start)
|
||||
- Viral: 1000+ Follower pro Tag
|
||||
|
||||
---
|
||||
|
||||
## Content-Plan (Monat 1)
|
||||
|
||||
### Woche 1: Foundation
|
||||
- **Montag:** Problem-Hook Video
|
||||
- **Mittwoch:** Tutorial Video
|
||||
- **Freitag:** Behind the Scenes
|
||||
|
||||
### Woche 2: Variation
|
||||
- **Montag:** Transformation Video
|
||||
- **Mittwoch:** Quick Tip
|
||||
- **Freitag:** Trend-Jacking
|
||||
|
||||
### Woche 3: Engagement
|
||||
- **Montag:** Statistik Video
|
||||
- **Mittwoch:** Relatable Moment
|
||||
- **Freitag:** User Testimonial
|
||||
|
||||
### Woche 4: Optimization
|
||||
- **Montag:** Best Performing Format (Repost)
|
||||
- **Mittwoch:** Neue Format testen
|
||||
- **Freitag:** Community Q&A
|
||||
|
||||
---
|
||||
|
||||
## Equipment (Minimal)
|
||||
|
||||
### Budget: 0€
|
||||
- **Kamera:** Handy-Kamera (Front-Kamera reicht)
|
||||
- **Editor:** CapCut (kostenlos, sehr gut)
|
||||
- **Audio:** Handy-Mikrofon (reicht für Start)
|
||||
|
||||
### Budget: 50-100€
|
||||
- **Ring Light:** ~30-50€ (bessere Beleuchtung)
|
||||
- **Mikrofon:** ~20-50€ (besseres Audio)
|
||||
- **Dreibein:** ~10-20€ (stabilere Aufnahme)
|
||||
|
||||
---
|
||||
|
||||
## Häufige Fehler vermeiden
|
||||
|
||||
### ❌ Don'ts:
|
||||
|
||||
1. **Zu viel auf einmal:**
|
||||
- Nicht 5 Videos an einem Tag posten
|
||||
- Spacing: Minimum 3-4 Stunden zwischen Posts
|
||||
|
||||
2. **Zu wenig Variation:**
|
||||
- Nicht immer gleiches Format
|
||||
- Teste verschiedene Formate
|
||||
|
||||
3. **Zu verkaufsorientiert:**
|
||||
- Nicht nur "Kauft mein Produkt!"
|
||||
- 80% Mehrwert, 20% Promotion
|
||||
|
||||
4. **Schlechtes Timing:**
|
||||
- Nicht mitten in der Nacht posten
|
||||
- Beste Zeiten beachten
|
||||
|
||||
5. **Zu viele Hashtags:**
|
||||
- Maximal 10-12 Hashtags
|
||||
- Nicht 30+ Hashtags (wirkt spammy)
|
||||
|
||||
---
|
||||
|
||||
## Erfolgs-Tipps
|
||||
|
||||
### ✅ Do's:
|
||||
|
||||
1. **Konsistenz:**
|
||||
- Regelmäßig posten (3-5x/Woche)
|
||||
- Gleiche Tageszeiten (wenn möglich)
|
||||
|
||||
2. **Authentizität:**
|
||||
- Sei du selbst, nicht perfekt
|
||||
- Zeige Persönlichkeit
|
||||
|
||||
3. **Engagement:**
|
||||
- Antworte auf Kommentare schnell
|
||||
- Baue Community auf
|
||||
|
||||
4. **Experimentieren:**
|
||||
- Teste verschiedene Formate
|
||||
- Was funktioniert → mehr davon
|
||||
|
||||
5. **Geduld:**
|
||||
- Wachstum dauert Zeit
|
||||
- Erste 50 Videos sind zum Lernen
|
||||
|
||||
---
|
||||
|
||||
## Quick-Start Checkliste
|
||||
|
||||
### Heute (Tag 1):
|
||||
- [ ] TikTok Account erstellen
|
||||
- [ ] Username & Bio optimieren
|
||||
- [ ] Profilbild hochladen
|
||||
- [ ] Website-Link einrichten
|
||||
|
||||
### Diese Woche:
|
||||
- [ ] 5 Video-Ideen brainstormen
|
||||
- [ ] Erstes Video aufnehmen (Handy reicht!)
|
||||
- [ ] Video mit CapCut schneiden
|
||||
- [ ] Erstes Video posten
|
||||
|
||||
### Nächste Woche:
|
||||
- [ ] 4 weitere Videos posten
|
||||
- [ ] Analytics verfolgen
|
||||
- [ ] Kommentare beantworten
|
||||
- [ ] Community aufbauen
|
||||
|
||||
---
|
||||
|
||||
## Wichtigster Tipp
|
||||
|
||||
**Starte JETZT, nicht perfekt.**
|
||||
|
||||
Dein erstes Video wird nicht viral gehen - und das ist okay. Die ersten 50 Videos sind zum Lernen da. Konsistenz schlägt Perfektion.
|
||||
|
||||
Poste regelmäßig, sei authentisch, baue Community auf - der Rest kommt von alleine.
|
||||
|
||||
---
|
||||
|
||||
*Zuletzt aktualisiert: 2026-01-20*
|
||||
263
marketing/USPs_AND_MESSAGING.md
Normal file
263
marketing/USPs_AND_MESSAGING.md
Normal file
@@ -0,0 +1,263 @@
|
||||
# USPs & Messaging Strategie für EmailSorter
|
||||
|
||||
## Zielgruppen-Definition
|
||||
|
||||
### Primäre Zielgruppe 1: Freelancer & Selbstständige
|
||||
**Problem:**
|
||||
- Hohe E-Mail-Flut durch diverse Projekte und Kunden
|
||||
- Schwierigkeit, wichtige E-Mails von Newslettern zu unterscheiden
|
||||
- Zeitdruck - keine Zeit für manuelle Sortierung
|
||||
|
||||
**USP:** "Spare 2+ Stunden pro Woche - KI sortiert deine E-Mails automatisch während du arbeitest"
|
||||
|
||||
**Pain Points:**
|
||||
- 📧 200+ E-Mails pro Tag
|
||||
- ⏰ Keine Zeit für manuelle Organisation
|
||||
- 😰 Angst, wichtige Kunden-Mails zu übersehen
|
||||
- 💼 Work-Life-Balance durch E-Mail-Stress gestört
|
||||
|
||||
---
|
||||
|
||||
### Primäre Zielgruppe 2: Kleine Unternehmer / Startup-Gründer
|
||||
**Problem:**
|
||||
- E-Mails von Investoren, Kunden, Partnern, Bewerbern vermischen sich
|
||||
- Hoher Druck, alle wichtigen Nachrichten sofort zu sehen
|
||||
- Begrenzte Ressourcen für manuelle Organisation
|
||||
|
||||
**USP:** "Fokus aufs Business, nicht aufs E-Mail-Sortieren - AI macht's automatisch"
|
||||
|
||||
**Pain Points:**
|
||||
- 🚀 Gründungsstress + E-Mail-Chaos
|
||||
- 📊 Wichtige Business-Infos gehen unter
|
||||
- ⚡ Schnelle Reaktionszeiten nötig
|
||||
- 💰 Kostenbewusstsein - keine teuren Tools
|
||||
|
||||
---
|
||||
|
||||
### Sekundäre Zielgruppe: Remote Workers & Digitale Nomaden
|
||||
**Problem:**
|
||||
- Asynchrone Kommunikation über Zeitzonen
|
||||
- Mehrere E-Mail-Accounts (privat + beruflich)
|
||||
- Wichtige Infos auf Reise schnell finden
|
||||
|
||||
**USP:** "Deine E-Mails sind organisiert, egal wo auf der Welt du bist"
|
||||
|
||||
---
|
||||
|
||||
### Tertiäre Zielgruppe: Studenten mit Bewerbungsstress
|
||||
**Problem:**
|
||||
- Wichtige E-Mails von Unis, Praktika, Jobs gehen unter
|
||||
- Viele Newsletter abonniert
|
||||
- Unorganisiertes Postfach
|
||||
|
||||
**USP:** "Nie wieder eine Zusage oder Deadline verpassen"
|
||||
|
||||
---
|
||||
|
||||
## Core Messaging Framework
|
||||
|
||||
### Haupt-Headlines (für Landing Page)
|
||||
|
||||
1. **Problem-fokussiert:**
|
||||
- "500 ungelesene E-Mails? Wir sortieren das."
|
||||
- "Dein Posteingang. Endlich unter Kontrolle."
|
||||
|
||||
2. **Lösungs-fokussiert:**
|
||||
- "KI sortiert deine E-Mails, während du schläfst"
|
||||
- "Automatische E-Mail-Organisation in 30 Sekunden eingerichtet"
|
||||
|
||||
3. **Ergebnis-fokussiert:**
|
||||
- "Spare 2+ Stunden pro Woche mit automatischer E-Mail-Sortierung"
|
||||
- "Nie wieder wichtige E-Mails übersehen"
|
||||
|
||||
---
|
||||
|
||||
## Unique Selling Points (USPs)
|
||||
|
||||
### Top 3 USPs (Reihenfolge nach Wichtigkeit)
|
||||
|
||||
1. **Zeitersparnis**
|
||||
- "2+ Stunden pro Woche sparen"
|
||||
- "Nie wieder manuell sortieren"
|
||||
- Quantifizierbar, messbar
|
||||
|
||||
2. **Automatisierung**
|
||||
- "KI sortiert während du schläfst"
|
||||
- "Einmal einrichten, immer organisiert"
|
||||
- Fokus auf "Set & Forget"
|
||||
|
||||
3. **Zuverlässigkeit**
|
||||
- "Wichtige E-Mails landen immer da, wo sie sollen"
|
||||
- "Nie wieder eine Deadline verpassen"
|
||||
- Reduziert Stress & Angst
|
||||
|
||||
---
|
||||
|
||||
## TikTok/YouTube Messaging
|
||||
|
||||
### Hook-Formeln
|
||||
|
||||
**Problem-Hook:**
|
||||
- "POV: Du hast 500 ungelesene E-Mails..."
|
||||
- "Stopp scrolling wenn du auch jeden Tag im E-Mail-Chaos versinkst"
|
||||
|
||||
**Transformation-Hook:**
|
||||
- "So sieht mein Posteingang nach 1 Woche EmailSorter aus"
|
||||
- "Vorher vs. Nachher: Meine E-Mail-Inbox"
|
||||
|
||||
**Kuriositäts-Hook:**
|
||||
- "Ich hab eine App gebaut, die..."
|
||||
- "Diese KI sortiert meine E-Mails automatisch"
|
||||
|
||||
**Tutorial-Hook:**
|
||||
- "So sortiere ich meine E-Mails in 30 Sekunden"
|
||||
- "Inbox Zero ohne Aufwand - so geht's"
|
||||
|
||||
---
|
||||
|
||||
## Social Media Bio-Texte
|
||||
|
||||
### TikTok Bio (150 Zeichen)
|
||||
```
|
||||
⚡ KI sortiert deine E-Mails automatisch
|
||||
📧 Spare 2+ Stunden pro Woche
|
||||
🔗 14 Tage kostenlos testen
|
||||
↓ Link in Bio ↓
|
||||
```
|
||||
|
||||
### Instagram Bio
|
||||
```
|
||||
⚡ Dein Posteingang. Endlich organisiert.
|
||||
📧 KI-gestützte E-Mail-Sortierung
|
||||
💼 Für Freelancer & Unternehmer
|
||||
🔗 Kostenloser 14-Tage-Trial
|
||||
```
|
||||
|
||||
### YouTube Channel Description
|
||||
```
|
||||
EmailSorter hilft dir, deine E-Mails automatisch zu organisieren und Zeit zu sparen.
|
||||
|
||||
Unsere KI sortiert deine E-Mails in relevante Kategorien:
|
||||
• Wichtig & Dringend
|
||||
• Rechnungen & Finanzen
|
||||
• Newsletter & Marketing
|
||||
• Social Media & Benachrichtigungen
|
||||
|
||||
Perfekt für:
|
||||
✓ Freelancer & Selbstständige
|
||||
✓ Kleine Unternehmer & Gründer
|
||||
✓ Remote Workers
|
||||
|
||||
Teste EmailSorter kostenlos für 14 Tage - keine Kreditkarte erforderlich.
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Call-to-Action (CTA) Varianten
|
||||
|
||||
### Primäre CTAs
|
||||
- "Starte 14 Tage kostenlos" (am häufigsten)
|
||||
- "Jetzt kostenlos testen"
|
||||
- "Free Trial starten"
|
||||
|
||||
### Sekundäre CTAs
|
||||
- "Wie es funktioniert"
|
||||
- "Demo ansehen"
|
||||
- "Für Teams"
|
||||
|
||||
### Conversion-optimierte CTAs
|
||||
- "14 Tage kostenlos - keine Kreditkarte"
|
||||
- "In 30 Sekunden eingerichtet"
|
||||
- "Erste 50 E-Mails kostenlos"
|
||||
|
||||
---
|
||||
|
||||
## Ton & Voice Guidelines
|
||||
|
||||
### Brand Voice
|
||||
- **Professionell, aber nahbar:** Nicht zu corporate, aber auch nicht zu lässig
|
||||
- **Lösungsorientiert:** Fokus auf Benefits, nicht Features
|
||||
- **Ehrlich & transparent:** Keine übertriebenen Versprechen
|
||||
- **Enthusiastisch, nicht aufdringlich:** Positive Energie, aber authentisch
|
||||
|
||||
### Do's ✅
|
||||
- Zeige echte Probleme der Zielgruppe
|
||||
- Verwende konkrete Zahlen (2+ Stunden, 500 E-Mails)
|
||||
- Erzähle Stories, nicht nur Features
|
||||
- Zeige Vorher/Nachher Beispiele
|
||||
|
||||
### Don'ts ❌
|
||||
- Keine technischen Jargons
|
||||
- Keine übertriebenen Versprechen ("100% perfekt")
|
||||
- Nicht zu viele Features auf einmal
|
||||
- Kein Corporate-Sprech
|
||||
|
||||
---
|
||||
|
||||
## Messaging nach Kanal
|
||||
|
||||
### TikTok / Instagram Reels
|
||||
- Kurz, visuell, emotional
|
||||
- Problem → Lösung in 15-30 Sekunden
|
||||
- Trends nutzen, authentisch wirken
|
||||
|
||||
### YouTube
|
||||
- Tiefer gehend, mehr Erklärung
|
||||
- Tutorials & Case Studies
|
||||
- Längere Formate möglich (5-15 Min)
|
||||
|
||||
### Twitter/X
|
||||
- Quick Tips & Insights
|
||||
- Building in Public
|
||||
- Engagement mit Community
|
||||
|
||||
### LinkedIn
|
||||
- Business-fokussiert
|
||||
- B2B Messaging
|
||||
- Erfolgs-Stories
|
||||
|
||||
---
|
||||
|
||||
## Storytelling-Elemente
|
||||
|
||||
### Founder Story (für Content)
|
||||
```
|
||||
"Ich war frustriert. 300+ E-Mails jeden Tag, alles durcheinander,
|
||||
wichtige Nachrichten gingen unter. Also hab ich EmailSorter gebaut
|
||||
- jetzt sortiert die KI meine E-Mails automatisch, während ich
|
||||
schlafe. Game Changer."
|
||||
```
|
||||
|
||||
### User Success Story Template
|
||||
```
|
||||
"Vorher: [Problem]
|
||||
Nachher: [Lösung/Ergebnis]
|
||||
Dank EmailSorter: [Quantifizierbares Ergebnis]"
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Keyword-Strategie
|
||||
|
||||
### SEO Keywords
|
||||
- E-Mail-Sortierung
|
||||
- E-Mail-Organisation
|
||||
- Automatische E-Mail-Sortierung
|
||||
- Inbox Zero
|
||||
- E-Mail-Produktivität
|
||||
- E-Mail-Management Tool
|
||||
|
||||
### Social Media Hashtags
|
||||
- #emailhack
|
||||
- #productivity
|
||||
- #inboxzero
|
||||
- #freelancer
|
||||
- #startup
|
||||
- #techtools
|
||||
- #aitools
|
||||
- #emailproductivity
|
||||
- #remotework
|
||||
|
||||
---
|
||||
|
||||
*Zuletzt aktualisiert: 2026-01-20*
|
||||
358
marketing/YOUTUBE_STRATEGY.md
Normal file
358
marketing/YOUTUBE_STRATEGY.md
Normal file
@@ -0,0 +1,358 @@
|
||||
# YouTube Strategie für EmailSorter
|
||||
|
||||
## Strategische Entscheidung: Shorts vs. Long-Form
|
||||
|
||||
### Option A: YouTube Shorts (Empfohlen für Start)
|
||||
|
||||
**Vorteile:**
|
||||
- Schneller Wachstum möglich
|
||||
- Weniger Aufwand (Content von TikTok recyclen)
|
||||
- Algorithmus begünstigt Shorts
|
||||
- Höhere Reichweite bei weniger Followern
|
||||
|
||||
**Nachteile:**
|
||||
- Weniger monétarisierbar
|
||||
- Kurzlebig (trend-basiert)
|
||||
|
||||
### Option B: Long-Form Content
|
||||
|
||||
**Vorteile:**
|
||||
- Bessere Monetarisierung
|
||||
- Längerer Engagement
|
||||
- Mehr SEO-Potenzial
|
||||
- Authority Building
|
||||
|
||||
**Nachteile:**
|
||||
- Mehr Aufwand pro Video
|
||||
- Längere Zeit bis Erfolg
|
||||
- Braucht konsistente Produktion
|
||||
|
||||
**Empfehlung:** Start mit Shorts, baue langfristig Long-Form auf.
|
||||
|
||||
---
|
||||
|
||||
## YouTube Shorts Strategie
|
||||
|
||||
### Content-Ideen (Recycling von TikTok)
|
||||
|
||||
1. **Problem-Lösung Shorts** (15-60 Sek)
|
||||
- "POV: Du öffnest dein Postfach..."
|
||||
- Zeige Problem → Lösung in kurzer Zeit
|
||||
|
||||
2. **Quick Tips** (30-60 Sek)
|
||||
- "How to organize 500+ emails in 30 seconds"
|
||||
- Step-by-Step Tutorials
|
||||
|
||||
3. **Transformation Videos** (30-60 Sek)
|
||||
- Before/After E-Mail-Inbox
|
||||
- Split-Screen Videos
|
||||
|
||||
4. **Behind the Scenes** (15-45 Sek)
|
||||
- "I built an app that sorts my emails..."
|
||||
- Entwickler-Story
|
||||
|
||||
### Posting-Schedule
|
||||
|
||||
- **Minimum:** 3x pro Woche
|
||||
- **Optimal:** 5-7x pro Woche
|
||||
- **Beste Zeiten:** 14-16 Uhr, 18-20 Uhr (CET)
|
||||
|
||||
### Hashtags für Shorts
|
||||
|
||||
- #shorts
|
||||
- #emailhack
|
||||
- #productivity
|
||||
- #inboxzero
|
||||
- #aitools
|
||||
- #techtips
|
||||
|
||||
---
|
||||
|
||||
## Long-Form Content Strategie
|
||||
|
||||
### Video-Formate
|
||||
|
||||
#### 1. Tutorials (5-10 Min)
|
||||
|
||||
**Titel-Ideen:**
|
||||
- "How to Organize Your Gmail Inbox in 10 Minutes"
|
||||
- "Inbox Zero Method: Complete Guide"
|
||||
- "Email Productivity Setup for Freelancers"
|
||||
|
||||
**Struktur:**
|
||||
1. Hook (0-30 Sek): Problem zeigen
|
||||
2. Intro (30-60 Sek): Was wirst du lernen
|
||||
3. Main Content (3-8 Min): Step-by-Step Tutorial
|
||||
4. Demo EmailSorter (1-2 Min): Zeige Tool in Aktion
|
||||
5. CTA (30 Sek): Free Trial Link
|
||||
|
||||
---
|
||||
|
||||
#### 2. Case Studies (8-12 Min)
|
||||
|
||||
**Titel-Ideen:**
|
||||
- "I Automated My Email Sorting for 30 Days - Here's What Happened"
|
||||
- "How I Saved 10+ Hours Per Week With Email Automation"
|
||||
- "Email Chaos to Email Zen: My Transformation Story"
|
||||
|
||||
**Struktur:**
|
||||
1. Problem vorher (1-2 Min)
|
||||
2. Lösung finden (2-3 Min)
|
||||
3. Implementierung (2-3 Min)
|
||||
4. Ergebnisse/Statistiken (2-3 Min)
|
||||
5. Lessons Learned (1-2 Min)
|
||||
6. CTA (30 Sek)
|
||||
|
||||
---
|
||||
|
||||
#### 3. Product Reviews (5-8 Min)
|
||||
|
||||
**Titel-Ideen:**
|
||||
- "EmailSorter Review: Is AI Email Sorting Worth It?"
|
||||
- "Testing EmailSorter for 7 Days - Honest Review"
|
||||
- "EmailSorter vs. Manual Sorting: The Verdict"
|
||||
|
||||
**Struktur:**
|
||||
1. Intro (30 Sek)
|
||||
2. Features & Setup (2-3 Min)
|
||||
3. Pros & Cons (2-3 Min)
|
||||
4. Who is it for? (1 Min)
|
||||
5. Final Verdict (30 Sek)
|
||||
6. CTA (30 Sek)
|
||||
|
||||
---
|
||||
|
||||
#### 4. Building in Public (10-15 Min)
|
||||
|
||||
**Titel-Ideen:**
|
||||
- "Building EmailSorter: From Idea to Launch"
|
||||
- "How I Built an AI Email Sorter in 30 Days"
|
||||
- "My SaaS Journey: Building EmailSorter"
|
||||
|
||||
**Struktur:**
|
||||
1. The Problem (1-2 Min)
|
||||
2. The Idea (1-2 Min)
|
||||
3. Building Process (5-8 Min)
|
||||
4. Challenges & Solutions (2-3 Min)
|
||||
5. Launch & Results (1-2 Min)
|
||||
6. CTA (30 Sek)
|
||||
|
||||
---
|
||||
|
||||
### Long-Form Posting-Schedule
|
||||
|
||||
- **Minimum:** 1x pro Woche
|
||||
- **Optimal:** 2x pro Woche
|
||||
- **Beste Zeiten:** Dienstag/Donnerstag, 16-18 Uhr (CET)
|
||||
|
||||
---
|
||||
|
||||
## SEO-Strategie für YouTube
|
||||
|
||||
### Titel-Optimierung
|
||||
|
||||
**Formel:** [Keyword] + [Benefit] + [Time/Number] + [Audience]
|
||||
|
||||
**Beispiele:**
|
||||
- "Email Organization: Save 2 Hours Per Week (Freelancer Guide)"
|
||||
- "AI Email Sorting: How to Organize 1000+ Emails Automatically"
|
||||
- "Inbox Zero in 10 Minutes: Gmail Organization Tutorial"
|
||||
|
||||
### Beschreibung-Template
|
||||
|
||||
```
|
||||
🚀 EmailSorter: [Main Benefit]
|
||||
|
||||
[2-3 Sätze über das Problem und die Lösung]
|
||||
|
||||
📋 In diesem Video:
|
||||
• [Point 1]
|
||||
• [Point 2]
|
||||
• [Point 3]
|
||||
• [Point 4]
|
||||
|
||||
⏱️ Timestamps:
|
||||
0:00 - Intro
|
||||
0:30 - [Section 1]
|
||||
2:00 - [Section 2]
|
||||
4:00 - [Section 3]
|
||||
|
||||
🔗 EmailSorter kostenlos testen:
|
||||
[Link zur Landing Page mit UTM: ?utm_source=youtube&utm_medium=video&utm_campaign=[video-title]]
|
||||
|
||||
📧 Features:
|
||||
✓ AI-powered email categorization
|
||||
✓ Gmail & Outlook support
|
||||
✓ Automatic sorting while you sleep
|
||||
✓ 14-day free trial
|
||||
|
||||
🔔 Abonniere für mehr Productivity-Tipps!
|
||||
|
||||
#EmailProductivity #InboxZero #AITools #ProductivityTips
|
||||
```
|
||||
|
||||
### Thumbnail-Gestaltung
|
||||
|
||||
**Elemente:**
|
||||
- Großer, klarer Text (Problem oder Benefit)
|
||||
- Before/After Kontrast
|
||||
- Gesicht (falls vor der Kamera)
|
||||
- Bright, kontrastreiche Farben
|
||||
- Brand Colors (EmailSorter)
|
||||
|
||||
**Beispiele:**
|
||||
- Split Screen: Chaos (links) vs. Organisiert (rechts)
|
||||
- Großer Text: "500 E-Mails sortiert in 30 Sek"
|
||||
- Emoji für visuellen Hook: 📧 ⚡
|
||||
|
||||
---
|
||||
|
||||
## Channel-Setup
|
||||
|
||||
### Channel-Name
|
||||
- "EmailSorter" oder "EmailSorter Official"
|
||||
|
||||
### Channel-Beschreibung
|
||||
```
|
||||
EmailSorter helps you organize your inbox automatically with AI.
|
||||
|
||||
📧 Automatically categorize emails
|
||||
⏰ Save 2+ hours per week
|
||||
🚀 Perfect for freelancers & entrepreneurs
|
||||
|
||||
Try EmailSorter free for 14 days - no credit card required!
|
||||
|
||||
We share:
|
||||
• Email productivity tips
|
||||
• Inbox organization methods
|
||||
• AI tool reviews
|
||||
• Building in public (SaaS journey)
|
||||
|
||||
Subscribe for weekly productivity content!
|
||||
```
|
||||
|
||||
### Channel-Art/Banner
|
||||
- Hero-Image mit Produkt
|
||||
- Value Proposition klar sichtbar
|
||||
- Link zur Website (in Banner-Link)
|
||||
|
||||
### Playlists
|
||||
|
||||
1. **Getting Started**
|
||||
- Setup Tutorials
|
||||
- Quick Tips
|
||||
- Features Overview
|
||||
|
||||
2. **Tutorials**
|
||||
- Gmail Setup
|
||||
- Outlook Setup
|
||||
- Customization Guides
|
||||
|
||||
3. **Case Studies**
|
||||
- User Stories
|
||||
- Before/After
|
||||
- Results & Metrics
|
||||
|
||||
4. **Building in Public**
|
||||
- Development Updates
|
||||
- Launch Stories
|
||||
- Founder Journey
|
||||
|
||||
---
|
||||
|
||||
## Cross-Promotion Strategie
|
||||
|
||||
### TikTok → YouTube
|
||||
- Ende jedes TikTok-Videos: "Full tutorial on YouTube! Link in bio"
|
||||
- YouTube-Version ist länger, mehr Details
|
||||
|
||||
### YouTube → Website
|
||||
- Beschreibung: Link zur Landing Page
|
||||
- Cards/End Screens: CTA zur Website
|
||||
- Video-CTA: "14 Tage kostenlos testen - Link in Beschreibung"
|
||||
|
||||
### YouTube → TikTok
|
||||
- Shorts-Version von Long-Form Content
|
||||
- "Full video on YouTube" im TikTok-Bio
|
||||
|
||||
---
|
||||
|
||||
## Monetarisierung (später)
|
||||
|
||||
### YouTube Monetization
|
||||
- 1000 Subscriber + 4000 Watch Hours
|
||||
- Affiliate Marketing
|
||||
- Sponsorships (später)
|
||||
|
||||
### Website Conversion
|
||||
- Video-CTAs zur Landing Page
|
||||
- UTM-Tracking für Attribution
|
||||
- Conversion-Optimierung
|
||||
|
||||
---
|
||||
|
||||
## Erfolgs-Metriken
|
||||
|
||||
### Shorts Metriken
|
||||
- **Views:** Ziel: 1000+ in ersten 48h
|
||||
- **Subscribers:** Ziel: 50-100 pro Monat
|
||||
- **Click-Through Rate (Bio-Link):** Ziel: 1-2%
|
||||
|
||||
### Long-Form Metriken
|
||||
- **Views:** Ziel: 500+ in ersten 7 Tagen
|
||||
- **Watch Time:** Ziel: 50%+ Average View Duration
|
||||
- **Subscribers:** Ziel: 100-200 pro Monat
|
||||
- **Click-Through Rate:** Ziel: 2-5%
|
||||
|
||||
---
|
||||
|
||||
## Content-Kalender (Monat 1)
|
||||
|
||||
### Woche 1: Shorts Focus
|
||||
- **Montag:** Problem-Hook Short
|
||||
- **Mittwoch:** Tutorial Short
|
||||
- **Freitag:** Transformation Short
|
||||
|
||||
### Woche 2: Long-Form Start
|
||||
- **Montag:** Tutorial Short
|
||||
- **Mittwoch:** Long-Form Tutorial (5-8 Min)
|
||||
- **Freitag:** Quick Tip Short
|
||||
|
||||
### Woche 3: Mix
|
||||
- **Montag:** Case Study Short
|
||||
- **Mittwoch:** Behind the Scenes Short
|
||||
- **Freitag:** Long-Form Case Study (8-10 Min)
|
||||
|
||||
### Woche 4: Optimization
|
||||
- **Montag:** Best Performing Short (Repost)
|
||||
- **Mittwoch:** Product Review (5-8 Min)
|
||||
- **Freitag:** Community Q&A Short
|
||||
|
||||
---
|
||||
|
||||
## Equipment-Empfehlungen
|
||||
|
||||
### Minimum Setup (Budget: 0€)
|
||||
- Handy-Kamera (Front-Kamera reicht)
|
||||
- KOSTNADELOSER Video-Editor (CapCut, DaVinci Resolve)
|
||||
- Screen Recording (OBS Studio kostenlos)
|
||||
|
||||
### Professional Setup (Budget: 200-500€)
|
||||
- **Kamera:** Logitech C920/C930 (100€)
|
||||
- **Mikrofon:** Blue Yeti oder Rode NT-USB (100-150€)
|
||||
- **Licht:** Ring Light (50€)
|
||||
- **Editor:** DaVinci Resolve (kostenlos) oder Final Cut Pro (300€)
|
||||
|
||||
---
|
||||
|
||||
## Wichtigste Tipps
|
||||
|
||||
1. **Konsistenz > Perfektion:** Regelmäßig posten > perfektes Video
|
||||
2. **First 15 Sekunden:** Hook ist entscheidend
|
||||
3. **Engagement fördern:** Fragen stellen, Kommentare anregen
|
||||
4. **Thumbnail optimieren:** Teste verschiedene Designs
|
||||
5. **SEO beachten:** Titel, Beschreibung, Tags optimieren
|
||||
|
||||
---
|
||||
|
||||
*Zuletzt aktualisiert: 2026-01-20*
|
||||
35
marketing/logo-emailsorter-icon-only.svg
Normal file
35
marketing/logo-emailsorter-icon-only.svg
Normal file
@@ -0,0 +1,35 @@
|
||||
<svg width="512" height="512" viewBox="0 0 512 512" xmlns="http://www.w3.org/2000/svg">
|
||||
<!-- Gradient background -->
|
||||
<defs>
|
||||
<linearGradient id="iconGradient" x1="0%" y1="0%" x2="100%" y2="100%">
|
||||
<stop offset="0%" style="stop-color:#22c55e;stop-opacity:1" />
|
||||
<stop offset="100%" style="stop-color:#16a34a;stop-opacity:1" />
|
||||
</linearGradient>
|
||||
</defs>
|
||||
|
||||
<!-- Background circle -->
|
||||
<circle cx="256" cy="256" r="240" fill="url(#iconGradient)"/>
|
||||
|
||||
<!-- Email Icon (white) -->
|
||||
<g transform="translate(256, 256)">
|
||||
<!-- Envelope -->
|
||||
<rect x="-120" y="-90" width="240" height="180" rx="12" fill="white"/>
|
||||
|
||||
<!-- Envelope Flap -->
|
||||
<path d="M -120,-90 L 0,-20 L 120,-90 Z" fill="white" opacity="0.95"/>
|
||||
|
||||
<!-- Letter inside -->
|
||||
<rect x="-100" y="-50" width="200" height="140" rx="6" fill="#22c55e" opacity="0.15"/>
|
||||
|
||||
<!-- Sorted email lines -->
|
||||
<line x1="-90" y1="-20" x2="90" y2="-20" stroke="white" stroke-width="5" stroke-linecap="round"/>
|
||||
<line x1="-90" y1="5" x2="70" y2="5" stroke="white" stroke-width="5" stroke-linecap="round"/>
|
||||
<line x1="-90" y1="30" x2="80" y2="30" stroke="white" stroke-width="5" stroke-linecap="round"/>
|
||||
<line x1="-90" y1="55" x2="60" y2="55" stroke="white" stroke-width="5" stroke-linecap="round"/>
|
||||
|
||||
<!-- AI indicator (small dots) -->
|
||||
<circle cx="-70" cy="-60" r="5" fill="white" opacity="0.8"/>
|
||||
<circle cx="70" cy="-60" r="5" fill="white" opacity="0.8"/>
|
||||
<circle cx="0" cy="-70" r="4" fill="white" opacity="0.9"/>
|
||||
</g>
|
||||
</svg>
|
||||
|
After Width: | Height: | Size: 1.5 KiB |
32
marketing/logo-emailsorter-simple.svg
Normal file
32
marketing/logo-emailsorter-simple.svg
Normal file
@@ -0,0 +1,32 @@
|
||||
<svg width="512" height="512" viewBox="0 0 512 512" xmlns="http://www.w3.org/2000/svg">
|
||||
<!-- Simple gradient background -->
|
||||
<defs>
|
||||
<linearGradient id="bgGradient" x1="0%" y1="0%" x2="100%" y2="100%">
|
||||
<stop offset="0%" style="stop-color:#22c55e;stop-opacity:1" />
|
||||
<stop offset="100%" style="stop-color:#16a34a;stop-opacity:1" />
|
||||
</linearGradient>
|
||||
</defs>
|
||||
|
||||
<!-- Background -->
|
||||
<rect width="512" height="512" rx="120" fill="url(#bgGradient)"/>
|
||||
|
||||
<!-- Email Icon (white) -->
|
||||
<g transform="translate(256, 200)">
|
||||
<!-- Envelope -->
|
||||
<rect x="-100" y="-60" width="200" height="120" rx="6" fill="white"/>
|
||||
|
||||
<!-- Envelope Flap -->
|
||||
<path d="M -100,-60 L 0,-10 L 100,-60 Z" fill="white" opacity="0.9"/>
|
||||
|
||||
<!-- Letter inside -->
|
||||
<rect x="-80" y="-30" width="160" height="80" rx="3" fill="#22c55e" opacity="0.2"/>
|
||||
|
||||
<!-- Sorted lines -->
|
||||
<line x1="-70" y1="-10" x2="70" y2="-10" stroke="white" stroke-width="4" stroke-linecap="round"/>
|
||||
<line x1="-70" y1="10" x2="50" y2="10" stroke="white" stroke-width="4" stroke-linecap="round"/>
|
||||
<line x1="-70" y1="30" x2="60" y2="30" stroke="white" stroke-width="4" stroke-linecap="round"/>
|
||||
</g>
|
||||
|
||||
<!-- Text -->
|
||||
<text x="256" y="340" font-family="Arial, sans-serif" font-size="64" font-weight="bold" fill="white" text-anchor="middle">EmailSorter</text>
|
||||
</svg>
|
||||
|
After Width: | Height: | Size: 1.3 KiB |
25
marketing/logo-emailsorter.svg
Normal file
25
marketing/logo-emailsorter.svg
Normal file
@@ -0,0 +1,25 @@
|
||||
<svg width="512" height="512" viewBox="0 0 512 512" xmlns="http://www.w3.org/2000/svg">
|
||||
<!-- Background Circle -->
|
||||
<circle cx="256" cy="256" r="240" fill="#22c55e" opacity="0.1"/>
|
||||
<circle cx="256" cy="256" r="200" fill="#22c55e" opacity="0.15"/>
|
||||
|
||||
<!-- Main Email Icon -->
|
||||
<g transform="translate(256, 256)">
|
||||
<!-- Envelope -->
|
||||
<rect x="-120" y="-80" width="240" height="160" rx="8" fill="#22c55e" stroke="#16a34a" stroke-width="4"/>
|
||||
|
||||
<!-- Envelope Flap -->
|
||||
<path d="M -120,-80 L 0,-20 L 120,-80 Z" fill="#16a34a"/>
|
||||
|
||||
<!-- Letter inside -->
|
||||
<rect x="-100" y="-40" width="200" height="120" rx="4" fill="white" opacity="0.9"/>
|
||||
|
||||
<!-- Lines on letter (representing sorted emails) -->
|
||||
<line x1="-90" y1="-20" x2="90" y2="-20" stroke="#22c55e" stroke-width="3" stroke-linecap="round"/>
|
||||
<line x1="-90" y1="0" x2="60" y2="0" stroke="#22c55e" stroke-width="3" stroke-linecap="round"/>
|
||||
<line x1="-90" y1="20" x2="80" y2="20" stroke="#22c55e" stroke-width="3" stroke-linecap="round"/>
|
||||
</g>
|
||||
|
||||
<!-- Text: ES (EmailSorter initials) -->
|
||||
<text x="256" y="380" font-family="Arial, sans-serif" font-size="72" font-weight="bold" fill="#16a34a" text-anchor="middle">ES</text>
|
||||
</svg>
|
||||
|
After Width: | Height: | Size: 1.2 KiB |
181
marketing/logo-to-png.html
Normal file
181
marketing/logo-to-png.html
Normal file
@@ -0,0 +1,181 @@
|
||||
<!DOCTYPE html>
|
||||
<html lang="de">
|
||||
<head>
|
||||
<meta charset="UTF-8">
|
||||
<meta name="viewport" content="width=device-width, initial-scale=1.0">
|
||||
<title>EmailSorter Logo - PNG Export</title>
|
||||
<style>
|
||||
body {
|
||||
margin: 0;
|
||||
padding: 40px;
|
||||
background: #f0f0f0;
|
||||
font-family: Arial, sans-serif;
|
||||
display: flex;
|
||||
flex-direction: column;
|
||||
align-items: center;
|
||||
gap: 30px;
|
||||
}
|
||||
.container {
|
||||
background: white;
|
||||
padding: 40px;
|
||||
border-radius: 12px;
|
||||
box-shadow: 0 4px 6px rgba(0,0,0,0.1);
|
||||
}
|
||||
.logo-container {
|
||||
display: flex;
|
||||
flex-direction: column;
|
||||
align-items: center;
|
||||
gap: 20px;
|
||||
}
|
||||
canvas {
|
||||
border: 2px solid #e0e0e0;
|
||||
border-radius: 8px;
|
||||
background: white;
|
||||
}
|
||||
.instructions {
|
||||
max-width: 600px;
|
||||
background: #f9f9f9;
|
||||
padding: 20px;
|
||||
border-radius: 8px;
|
||||
border-left: 4px solid #22c55e;
|
||||
}
|
||||
.instructions h2 {
|
||||
margin-top: 0;
|
||||
color: #16a34a;
|
||||
}
|
||||
.instructions ol {
|
||||
line-height: 1.8;
|
||||
}
|
||||
.download-btn {
|
||||
background: #22c55e;
|
||||
color: white;
|
||||
border: none;
|
||||
padding: 12px 24px;
|
||||
border-radius: 6px;
|
||||
font-size: 16px;
|
||||
font-weight: bold;
|
||||
cursor: pointer;
|
||||
transition: background 0.3s;
|
||||
}
|
||||
.download-btn:hover {
|
||||
background: #16a34a;
|
||||
}
|
||||
.size-options {
|
||||
display: flex;
|
||||
gap: 10px;
|
||||
flex-wrap: wrap;
|
||||
justify-content: center;
|
||||
}
|
||||
.size-btn {
|
||||
background: #e0e0e0;
|
||||
border: none;
|
||||
padding: 8px 16px;
|
||||
border-radius: 4px;
|
||||
cursor: pointer;
|
||||
font-size: 14px;
|
||||
}
|
||||
.size-btn.active {
|
||||
background: #22c55e;
|
||||
color: white;
|
||||
}
|
||||
</style>
|
||||
</head>
|
||||
<body>
|
||||
<div class="container">
|
||||
<h1 style="color: #16a34a; text-align: center;">📧 EmailSorter Logo</h1>
|
||||
|
||||
<div class="logo-container">
|
||||
<div class="size-options">
|
||||
<button class="size-btn active" onclick="setSize(400)">400x400px (TikTok Min)</button>
|
||||
<button class="size-btn" onclick="setSize(512)">512x512px (Optimal)</button>
|
||||
<button class="size-btn" onclick="setSize(1024)">1024x1024px (HD)</button>
|
||||
</div>
|
||||
|
||||
<canvas id="logoCanvas"></canvas>
|
||||
|
||||
<button class="download-btn" onclick="downloadPNG()">📥 Als PNG herunterladen</button>
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<div class="instructions">
|
||||
<h2>📋 So verwendest du das Logo für TikTok:</h2>
|
||||
<ol>
|
||||
<li><strong>Größe wählen:</strong> Wähle oben eine Größe (512x512px ist optimal für TikTok)</li>
|
||||
<li><strong>Download:</strong> Klicke auf "Als PNG herunterladen"</li>
|
||||
<li><strong>TikTok öffnen:</strong> Öffne die TikTok App</li>
|
||||
<li><strong>Profil bearbeiten:</strong> Gehe zu deinem Profil → Bearbeiten</li>
|
||||
<li><strong>Profilbild ändern:</strong> Wähle "Profilbild ändern"</li>
|
||||
<li><strong>Hochladen:</strong> Wähle die heruntergeladene PNG-Datei</li>
|
||||
<li><strong>Fertig!</strong> 🎉</li>
|
||||
</ol>
|
||||
</div>
|
||||
|
||||
<script>
|
||||
const svgContent = `<svg width="512" height="512" viewBox="0 0 512 512" xmlns="http://www.w3.org/2000/svg">
|
||||
<!-- Background Circle -->
|
||||
<circle cx="256" cy="256" r="240" fill="#22c55e" opacity="0.1"/>
|
||||
<circle cx="256" cy="256" r="200" fill="#22c55e" opacity="0.15"/>
|
||||
|
||||
<!-- Main Email Icon -->
|
||||
<g transform="translate(256, 256)">
|
||||
<!-- Envelope -->
|
||||
<rect x="-120" y="-80" width="240" height="160" rx="8" fill="#22c55e" stroke="#16a34a" stroke-width="4"/>
|
||||
|
||||
<!-- Envelope Flap -->
|
||||
<path d="M -120,-80 L 0,-20 L 120,-80 Z" fill="#16a34a"/>
|
||||
|
||||
<!-- Letter inside -->
|
||||
<rect x="-100" y="-40" width="200" height="120" rx="4" fill="white" opacity="0.9"/>
|
||||
|
||||
<!-- Lines on letter (representing sorted emails) -->
|
||||
<line x1="-90" y1="-20" x2="90" y2="-20" stroke="#22c55e" stroke-width="3" stroke-linecap="round"/>
|
||||
<line x1="-90" y1="0" x2="60" y2="0" stroke="#22c55e" stroke-width="3" stroke-linecap="round"/>
|
||||
<line x1="-90" y1="20" x2="80" y2="20" stroke="#22c55e" stroke-width="3" stroke-linecap="round"/>
|
||||
</g>
|
||||
|
||||
<!-- Text: ES (EmailSorter initials) -->
|
||||
<text x="256" y="380" font-family="Arial, sans-serif" font-size="72" font-weight="bold" fill="#16a34a" text-anchor="middle">ES</text>
|
||||
</svg>`;
|
||||
|
||||
let currentSize = 512;
|
||||
const canvas = document.getElementById('logoCanvas');
|
||||
const ctx = canvas.getContext('2d');
|
||||
|
||||
function setSize(size) {
|
||||
currentSize = size;
|
||||
canvas.width = size;
|
||||
canvas.height = size;
|
||||
|
||||
// Update active button
|
||||
document.querySelectorAll('.size-btn').forEach(btn => btn.classList.remove('active'));
|
||||
event.target.classList.add('active');
|
||||
|
||||
renderLogo();
|
||||
}
|
||||
|
||||
function renderLogo() {
|
||||
const img = new Image();
|
||||
const svgBlob = new Blob([svgContent], { type: 'image/svg+xml;charset=utf-8' });
|
||||
const url = URL.createObjectURL(svgBlob);
|
||||
|
||||
img.onload = function() {
|
||||
ctx.clearRect(0, 0, canvas.width, canvas.height);
|
||||
ctx.drawImage(img, 0, 0, currentSize, currentSize);
|
||||
URL.revokeObjectURL(url);
|
||||
};
|
||||
|
||||
img.src = url;
|
||||
}
|
||||
|
||||
function downloadPNG() {
|
||||
const link = document.createElement('a');
|
||||
link.download = `emailsorter-logo-${currentSize}x${currentSize}.png`;
|
||||
link.href = canvas.toDataURL('image/png');
|
||||
link.click();
|
||||
}
|
||||
|
||||
// Initial render
|
||||
setSize(512);
|
||||
</script>
|
||||
</body>
|
||||
</html>
|
||||
Reference in New Issue
Block a user